Across its 80+ year publication history, Marvel Comics has hosted many of the best writers in the industry. These writers were so pivotal to the company’s success that they became a key component of Marvel’s marketing strategy.This would lead to a winning formula that mostly still works today: Give a beloved character to a beloved creative team. Make a lot of money—repeat the steps. However, the complex world of comics publishing has many variables, and various circumstances have led to the cancellation of comics that could have been smash hits.The book was decidedly more experimental than the average superhero comic, both in plot and in the artistic contributions of Bart Sears and others. Priest believed that this was a main contributor to the title’s downfall. With the release of a new Captain America title written by Ed Brubaker, sales for Captain America and the Falcon plummeted, and the title was canceled. The last issue ended with the implication that Falcon had been murdered by Anti-Cap, only to turn up fine in other Marvel publications.
Across its 80+ year publication history, Marvel Comics has hosted many of the best writers in the industry. These writers were so pivotal to the company’s success that they became a key component of Marvel’s marketing strategy.
This would lead to a winning formula that mostly still works today: Give a beloved character to a beloved creative team. Make a lot of money—repeat the steps. However, the complex world of comics publishing has many variables, and various circumstances have led to the cancellation of comics that could have been smash hits.
The book was decidedly more experimental than the average superhero comic, both in plot and in the artistic contributions of Bart Sears and others. Priest believed that this was a main contributor to the title’s downfall. With the release of a new Captain America title written by Ed Brubaker, sales for Captain America and the Falcon plummeted, and the title was canceled. The last issue ended with the implication that Falcon had been murdered by Anti-Cap, only to turn up fine in other Marvel publications.
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