“A Cry for Help”: New MAPPA Anime Trailer Causes Plot Controversy

A new trailer for an anime-original work titled Zenshu, produced by studio MAPPA, has generated not just curiosity about the upcoming series but also plenty of comments regarding its story and main character.MAPPA, the anime studio behind Jujutsu Kaisen, Attack on Titan: The Final Season and Chainsaw Man, has been at the center of much controversy in recent months, with numerous animators publicly speaking out about work conditions during the production of Jujutsu Kaisen Season 2. While public outcry had been seen prior to this, the studio gained particular attention for its work practices in October 2023 and throughout the rest of the year, with workers accusing MAPPA of drastically overworking its animators to the point of physical and mental breaking point. Well-known industry figures such as Vincent Chansard, who worked on Jujutsu Kaisen’s infamous Season 2, Episode 17, said it was the last time he would ever work for the studio, while MAPPA’s December announcement of a JJK sequel was overshadowed by fans continuing to reference the studio’s brutal workloads.On X (formerly Twitter), many responses to the trailer point out the sheer irony of such a real-life anime project, with both Japanese and English-speaking fans chiming in. “Mappa said to animators: you can’t speak about your struggle in social media. You can speak through our new anime. Now go animate the damn thing,” reads one such comment. “An anime about mappa animators animated by mappa animators. A cry for help,” states another. Other remarks have been more scathing, including the likes of “Exploit your employee: the anime” and “How about you don’t overwork your animators instead?”, as well as the simple but pointed, “Shameless.” The X post has also generated its fair share of sarcastic memes.

A new trailer for an anime-original work titled Zenshu, produced by studio MAPPA, has generated not just curiosity about the upcoming series but also plenty of comments regarding its story and main character.

MAPPA, the anime studio behind Jujutsu Kaisen, Attack on Titan: The Final Season and Chainsaw Man, has been at the center of much controversy in recent months, with numerous animators publicly speaking out about work conditions during the production of Jujutsu Kaisen Season 2. While public outcry had been seen prior to this, the studio gained particular attention for its work practices in October 2023 and throughout the rest of the year, with workers accusing MAPPA of drastically overworking its animators to the point of physical and mental breaking point. Well-known industry figures such as Vincent Chansard, who worked on Jujutsu Kaisen’s infamous Season 2, Episode 17, said it was the last time he would ever work for the studio, while MAPPA’s December announcement of a JJK sequel was overshadowed by fans continuing to reference the studio’s brutal workloads.

On X (formerly Twitter), many responses to the trailer point out the sheer irony of such a real-life anime project, with both Japanese and English-speaking fans chiming in. “Mappa said to animators: you can’t speak about your struggle in social media. You can speak through our new anime. Now go animate the damn thing,” reads one such comment. “An anime about mappa animators animated by mappa animators. A cry for help,” states another. Other remarks have been more scathing, including the likes of “Exploit your employee: the anime” and “How about you don’t overwork your animators instead?”, as well as the simple but pointed, “Shameless.” The X post has also generated its fair share of sarcastic memes.

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