The early days of comic book movies were an interesting, experimental, time. No one knew then what the superhero movie would become to modern cinema. Now the MCU dominates the big screen. It has made billions of dollars, spun off onto TV and shot countless actors into the realms of superstardom. Yet pride often comes before a fall. The superhero movie bubble looks set to burst. Fortunately, the MCU still has some cards on the table, and one of those is a bona fide ace.The MCU has, since its inception, risen to the very top of the Hollywood pile. It might be good to be the king. But the great William Shakespeare said, “Heavy is the head that wears the crown.” The MCU is struggling to keep hold of its audience. Even the comics that inspired it are facing stiff competition from the Japanese Manga industry. It seems the whole system is losing its footing. The MCU needs to do something radical in order to keep its throne. The trick to doing that is already in Marvel’s arsenal, however. Because Marvel’s mainstream comics, just like their cinematic counterparts, have also faced this problem. The solution lay then, as it does today, in the MAX Comics imprint. The MAX Comics label was originally an imprint of Marvel Comics that catered to a more adult audience. Nowadays, MAX is more often used as a rating that tells readers what they are about to read is for mature eyes only. Either way, the spirit of MAX Comics is still alive and well. It provides for the corners of the audience that aren’t satisfied with the sugar, spice and everything nice approach of mainstream Marvel Comics. It is clear that the MCU is crying out for its own MAX style makeover.MAX would give other Marvel Comics properties a chance to shine. The Marvel Comics Universe has scores of inspiring, universally appealing superheroes. It is also, however, well stocked with blood-soaked and butt-kicking heroes and villains who don’t fit neatly into the cinematic niche Marvel has carved for itself. The Punisher is perhaps the poster boy of the MAX Comics imprint. He almost single-handedly proved that A, the concept worked, and B, it was necessary. The same holds true for cinema. Films like Deadpool have already demonstrated that there is room for R-rated success in the world of superhero cinema. While TV shows like Jessica Jones proved Marvel fans want to see their favorite heroes and villains let off the leash.
The early days of comic book movies were an interesting, experimental, time. No one knew then what the superhero movie would become to modern cinema. Now the MCU dominates the big screen. It has made billions of dollars, spun off onto TV and shot countless actors into the realms of superstardom. Yet pride often comes before a fall. The superhero movie bubble looks set to burst. Fortunately, the MCU still has some cards on the table, and one of those is a bona fide ace.
The MCU has, since its inception, risen to the very top of the Hollywood pile. It might be good to be the king. But the great William Shakespeare said, “Heavy is the head that wears the crown.” The MCU is struggling to keep hold of its audience. Even the comics that inspired it are facing stiff competition from the Japanese Manga industry. It seems the whole system is losing its footing. The MCU needs to do something radical in order to keep its throne. The trick to doing that is already in Marvel’s arsenal, however. Because Marvel’s mainstream comics, just like their cinematic counterparts, have also faced this problem. The solution lay then, as it does today, in the MAX Comics imprint. The MAX Comics label was originally an imprint of Marvel Comics that catered to a more adult audience. Nowadays, MAX is more often used as a rating that tells readers what they are about to read is for mature eyes only. Either way, the spirit of MAX Comics is still alive and well. It provides for the corners of the audience that aren’t satisfied with the sugar, spice and everything nice approach of mainstream Marvel Comics. It is clear that the MCU is crying out for its own MAX style makeover.
MAX would give other Marvel Comics properties a chance to shine. The Marvel Comics Universe has scores of inspiring, universally appealing superheroes. It is also, however, well stocked with blood-soaked and butt-kicking heroes and villains who don’t fit neatly into the cinematic niche Marvel has carved for itself. The Punisher is perhaps the poster boy of the MAX Comics imprint. He almost single-handedly proved that A, the concept worked, and B, it was necessary. The same holds true for cinema. Films like Deadpool have already demonstrated that there is room for R-rated success in the world of superhero cinema. While TV shows like Jessica Jones proved Marvel fans want to see their favorite heroes and villains let off the leash.
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