MAPPA’s (Attack on Titan, Jujutsu Kaisen) goal to match the quality of Kyoto Animation (KyoAni) and ufotable has anime fans demanding better working conditions for the studio’s animators.Kyoto Animation (Clannad, The Melancholy of Haruhi Suzumiya) and ufotable (Demon Slayer: Kimetsu no Yaiba, Fate/Stay Night) are among Japan’s most reputable animation studios, consistently producing high-quality works that garner large fan bases. As detailed on Japanese entertainment site Natalie, MAPPA’s representative director Manabu Otsuka recently laid out his studio’s strategy to compete: “It’s quite difficult to catch up with Kyoto Animation and ufotable in a short period of time… so, I thought about how I could participate in the race with the top studios in the shortest time possible by producing a lot and gaining experience while maintaining top quality.” Otsuka explained how this decision was influenced by the release of In This Corner of the World in 2016, which netted high praise for the studio but low financial returns.Although Otsuka was thankful for having an acclaimed title to MAPPA’s name, he also felt that, in order to properly compete with its contemporaries, MAPPA would have to take on more projects while pouring capital into other resources that would generate profit. “The money that went into the studio when we were contracting out simple production work was small,” Otsuka explained. “When I say that it was low, I mean the amount of money that went into the studio was very small compared to the business scale of the work as a whole… our income is small, if we don’t improve this, we feel that it will be impossible for us to survive as a company and grow strongly. So from 2016 onwards, we will continue to produce anime while focusing on production conditions that will bring in more money to the studio.”Demon Slayer Anime No Longer “Too Expensive” for Cartoon Network’s Toonami
MAPPA‘s (Attack on Titan, Jujutsu Kaisen) goal to match the quality of Kyoto Animation (KyoAni) and ufotable has anime fans demanding better working conditions for the studio’s animators.
Kyoto Animation (Clannad, The Melancholy of Haruhi Suzumiya) and ufotable (Demon Slayer: Kimetsu no Yaiba, Fate/Stay Night) are among Japan’s most reputable animation studios, consistently producing high-quality works that garner large fan bases. As detailed on Japanese entertainment site Natalie, MAPPA’s representative director Manabu Otsuka recently laid out his studio’s strategy to compete: “It’s quite difficult to catch up with Kyoto Animation and ufotable in a short period of time… so, I thought about how I could participate in the race with the top studios in the shortest time possible by producing a lot and gaining experience while maintaining top quality.” Otsuka explained how this decision was influenced by the release of In This Corner of the World in 2016, which netted high praise for the studio but low financial returns.
Although Otsuka was thankful for having an acclaimed title to MAPPA’s name, he also felt that, in order to properly compete with its contemporaries, MAPPA would have to take on more projects while pouring capital into other resources that would generate profit. “The money that went into the studio when we were contracting out simple production work was small,” Otsuka explained. “When I say that it was low, I mean the amount of money that went into the studio was very small compared to the business scale of the work as a whole… our income is small, if we don’t improve this, we feel that it will be impossible for us to survive as a company and grow strongly. So from 2016 onwards, we will continue to produce anime while focusing on production conditions that will bring in more money to the studio.”
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