Apple TV+ has raised its monthly subscription fee from $6.99 to $9.99, which marks the second time the streaming service has increased the price in twelve months.According to Variety, Apple recently updated the pricing information for Apple TV+, along with its Apple Arcade and Apple News+ subscription services and Apple One bundles, on its website. The new price of Apple TV+ is $9.99 per month in the U.S., up from $6.99 previously. The annual price is increasing from $69 to $99 per year. Existing subscribers will see the price increases after thirty days on their next billing renewal date. In October 2022, the streaming service raised the monthly subscription price from $4.99 to $6.99. Apple TV+ launched in November 2016 with the $4.99 monthly fee.A statement issued by an Apple spokesperson reads, “Since launching four years ago, Apple TV+ has made history for streaming services by crossing major milestones in a short span of time, thanks to its extensive selection of award-winning and broadly acclaimed series, feature films, documentaries, and kids and family entertainment.” Apple does not make its subscriber numbers public knowledge as part of its overall strategy to increase recurring revenue through subscriptions.RELATED: Martin Scorsese’s Killers of the Flower Moon Was Originally Much Longer Than 3.5 Hours
Apple TV+ has raised its monthly subscription fee from $6.99 to $9.99, which marks the second time the streaming service has increased the price in twelve months.
According to Variety, Apple recently updated the pricing information for Apple TV+, along with its Apple Arcade and Apple News+ subscription services and Apple One bundles, on its website. The new price of Apple TV+ is $9.99 per month in the U.S., up from $6.99 previously. The annual price is increasing from $69 to $99 per year. Existing subscribers will see the price increases after thirty days on their next billing renewal date. In October 2022, the streaming service raised the monthly subscription price from $4.99 to $6.99. Apple TV+ launched in November 2016 with the $4.99 monthly fee.
A statement issued by an Apple spokesperson reads, “Since launching four years ago, Apple TV+ has made history for streaming services by crossing major milestones in a short span of time, thanks to its extensive selection of award-winning and broadly acclaimed series, feature films, documentaries, and kids and family entertainment.” Apple does not make its subscriber numbers public knowledge as part of its overall strategy to increase recurring revenue through subscriptions.
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