Comic book movies have been around for decades. On July 11, James Gunn plans to release Superman, the loose continuation of a film franchise that has been around since 1978. And if Hollywood has its way, comic book movies will be around for several decades to come. Gunn’s Superman is the beginning of a DC Cinematic Universe, one meant to compete with the world that Marvel Studios built over the past 20 years.But anyone paying close attention to the box office charts knows that the genre, while far from dying, is less healthy than it used to be. Marvel’s last two feature films, Thunderbolts and Captain America: Brave New World, stumbled at the box office, and didn’t come close to earning the same kind of global grosses as a Spider-Man, Iron Man or Avengers team up film. The MCU notched a massive win just last summer when Deadpool & Wolverine soared past the $1.3 billion mark, proving the appetite for comic book films still exists. But there’s going to be a magnifying glass positioned over the month of July, as DC releases Superman and Marvel reboots The Fantastic Four, to see in which direction these major Hollywood studios need to head.”Other people may say, ‘It’s gotta be a home run, nothing else.’ I’m like, ‘No, I’d be very happy with a double,’” Gunn told the magazine. “F*****g Iron Man wasn’t the be-all and end-all. It wasn’t Avatar. We are doing something that’s a piece of the puzzle. It’s not the puzzle itself.”
Comic book movies have been around for decades. On July 11, James Gunn plans to release Superman, the loose continuation of a film franchise that has been around since 1978. And if Hollywood has its way, comic book movies will be around for several decades to come. Gunn’s Superman is the beginning of a DC Cinematic Universe, one meant to compete with the world that Marvel Studios built over the past 20 years.
But anyone paying close attention to the box office charts knows that the genre, while far from dying, is less healthy than it used to be. Marvel’s last two feature films, Thunderbolts and Captain America: Brave New World, stumbled at the box office, and didn’t come close to earning the same kind of global grosses as a Spider-Man, Iron Man or Avengers team up film. The MCU notched a massive win just last summer when Deadpool & Wolverine soared past the $1.3 billion mark, proving the appetite for comic book films still exists. But there’s going to be a magnifying glass positioned over the month of July, as DC releases Superman and Marvel reboots The Fantastic Four, to see in which direction these major Hollywood studios need to head.
“Other people may say, ‘It’s gotta be a home run, nothing else.’ I’m like, ‘No, I’d be very happy with a double,’” Gunn told the magazine. “F*****g Iron Man wasn’t the be-all and end-all. It wasn’t Avatar. We are doing something that’s a piece of the puzzle. It’s not the puzzle itself.”
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