Barbie has become one of cinema history’s most successful films following its theatrical release in June, and perhaps there’s a lesson to be learned from Hollywood on why the movie was such a hit.Released alongside Oppenheimer as part of the “Barbenheimer” phenomenon, Barbie was directed by Greta Gerwig and stars Margot Robbie in the titular role. In addition to its strong critical praise, which could lead to several Oscar nominations, Barbie was a huge hitter at the box office, banking more than $1.4 billion. Per Deadline, producer David Heyman addressed the film’s success, theorizing that Barbie’s sense of originality greatly attracted filmgoers, referring to how there’s no other film that’s really anything like it.“One of the reasons the film has done so well is because it’s original,” Heyman said. “There’s a real hunger for originality. Greta Gerwig is a singular artist, she pushes the boundaries of what’s possible in the most collaborative way. The film is fun, thematically rich, and very moving. It was challenging, of course, but when we made it, there was a spirit of fun that permeated the production”.Related: Doctor Strange Director Believes Barbie Should Win Best Picture Oscar
Barbie has become one of cinema history’s most successful films following its theatrical release in June, and perhaps there’s a lesson to be learned from Hollywood on why the movie was such a hit.
Released alongside Oppenheimer as part of the “Barbenheimer” phenomenon, Barbie was directed by Greta Gerwig and stars Margot Robbie in the titular role. In addition to its strong critical praise, which could lead to several Oscar nominations, Barbie was a huge hitter at the box office, banking more than $1.4 billion. Per Deadline, producer David Heyman addressed the film’s success, theorizing that Barbie‘s sense of originality greatly attracted filmgoers, referring to how there’s no other film that’s really anything like it.
“One of the reasons the film has done so well is because it’s original,” Heyman said. “There’s a real hunger for originality. Greta Gerwig is a singular artist, she pushes the boundaries of what’s possible in the most collaborative way. The film is fun, thematically rich, and very moving. It was challenging, of course, but when we made it, there was a spirit of fun that permeated the production”.
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