Despite getting a jump on the modern superhero movie 45 years ago, the DC Universe on the big and small screen is in transition. The landscape of the entertainment marketplace is changing. The Marvel Cinematic Universe has been the superhero and cinematic franchise gold-standard for 15 years. As James Gunn is about to launch the all-new, all-different DCU in 2025, box office struggles, “superhero fatigue” and DC Studios’ past fumbles threaten its success before he even truly begins.The next box-office stumble for DC Studios will be yet another film from the “dead” side of the franchise. Aquaman and the Lost Kingdom may underwhelm at the box office, as most post-strike Fall and Winter feature releases have. Right now, all eyes are on Marvel Studios as The Marvels became the lowest-grossing film for the MCU in 15 years. Ever since Warner Bros. decided to launch a shared universe off the back of Man of Steel, the distinguished competition seems to be snipping at Marvel’s heels. It seems the studio wants what Kevin Feige has: a successful shared universe of superhero stories that rake in billions and billions of dollars for the studio. It’s likely a big reason why Warner Bros. Discovery tapped MCU-alum James Gunn in the first place. Only now it seems the studio set him up to fail because the so-called “Marvel experiment” is failing. Or is it?Since the pandemic lockdown, Marvel Studios has released no fewer than six new projects with a grand total of ten in 2021. While the amount of MCU lore viewers need to know to be able to enjoy a show or film is relative, the idea is that audiences need to know everything that happens in all of them to understand the larger story. One reason fans may not have rushed out to the movies in order to see The Marvels is because they’ve still not caught up with Ms. Marvel or WandaVision or any other previous release they assumed was relevant to the story.
Despite getting a jump on the modern superhero movie 45 years ago, the DC Universe on the big and small screen is in transition. The landscape of the entertainment marketplace is changing. The Marvel Cinematic Universe has been the superhero and cinematic franchise gold-standard for 15 years. As James Gunn is about to launch the all-new, all-different DCU in 2025, box office struggles, “superhero fatigue” and DC Studios’ past fumbles threaten its success before he even truly begins.
The next box-office stumble for DC Studios will be yet another film from the “dead” side of the franchise. Aquaman and the Lost Kingdom may underwhelm at the box office, as most post-strike Fall and Winter feature releases have. Right now, all eyes are on Marvel Studios as The Marvels became the lowest-grossing film for the MCU in 15 years. Ever since Warner Bros. decided to launch a shared universe off the back of Man of Steel, the distinguished competition seems to be snipping at Marvel’s heels. It seems the studio wants what Kevin Feige has: a successful shared universe of superhero stories that rake in billions and billions of dollars for the studio. It’s likely a big reason why Warner Bros. Discovery tapped MCU-alum James Gunn in the first place. Only now it seems the studio set him up to fail because the so-called “Marvel experiment” is failing. Or is it?
Since the pandemic lockdown, Marvel Studios has released no fewer than six new projects with a grand total of ten in 2021. While the amount of MCU lore viewers need to know to be able to enjoy a show or film is relative, the idea is that audiences need to know everything that happens in all of them to understand the larger story. One reason fans may not have rushed out to the movies in order to see The Marvels is because they’ve still not caught up with Ms. Marvel or WandaVision or any other previous release they assumed was relevant to the story.
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