Cloverfield Was a Kaiju Hit, but Why Did Its Sequels Misfire?

Godzilla is the premiere name when it comes to kaiju (giant monster) movies, with King Kong being right behind him. This has been solidified by the success of the MonsterVerse by Legendary Pictures, though at one point, there was seemingly a rival to Kong’s crown. While this fellow American kaiju started off strong, the series that spawned it took a nosedive.Cloverfield was a major hit at a time when giant monster movies were far from welcomed by most moviegoers. Part of its success stemmed from using viral marketing to entice viewers. Sadly, Cloverfield’s sequels weren’t nearly as successful, and they seemingly had little to do with the first movie. When combined with their lack of cohesive themes, it resulted in the Cloverfield franchise having less staying power than anticipated.It helped that the movie was well-received, with the concept of a found footage kaiju movie being particularly unique. Following a group of New Yorkers amid a “terrorist attack” that turned out to involve a giant monster, the movie was in many ways an American take on the more human-oriented scope of the original 1954 Godzilla movie. Cloverfield also ended in a way that easily could have led to sequels, potentially turning it into a new kaiju franchise. While there were eventual continuations, these didn’t follow the formula of the first movie and went in wildly different directions.

Godzilla is the premiere name when it comes to kaiju (giant monster) movies, with King Kong being right behind him. This has been solidified by the success of the MonsterVerse by Legendary Pictures, though at one point, there was seemingly a rival to Kong’s crown. While this fellow American kaiju started off strong, the series that spawned it took a nosedive.

Cloverfield was a major hit at a time when giant monster movies were far from welcomed by most moviegoers. Part of its success stemmed from using viral marketing to entice viewers. Sadly, Cloverfield’s sequels weren’t nearly as successful, and they seemingly had little to do with the first movie. When combined with their lack of cohesive themes, it resulted in the Cloverfield franchise having less staying power than anticipated.

It helped that the movie was well-received, with the concept of a found footage kaiju movie being particularly unique. Following a group of New Yorkers amid a “terrorist attack” that turned out to involve a giant monster, the movie was in many ways an American take on the more human-oriented scope of the original 1954 Godzilla movie. Cloverfield also ended in a way that easily could have led to sequels, potentially turning it into a new kaiju franchise. While there were eventual continuations, these didn’t follow the formula of the first movie and went in wildly different directions.

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