The Walt Disney Company is in an interesting position currently, as it looks to reaffirm its hold on the entertainment market and build up its brand once more. It’s been through a turbulent period of time, impacted by leadership changes, the global pandemic, and changing audience interests. Disney is planning out its future to ensure that it continues to enjoy the longevity that it has experienced since Walt Disney himself founded the company.In many ways, Disney is going back to its roots, with a reduced slate, a focus on animation, and interestingly, investment in the parks. Disney has major plans for the future of its attractions, with new lands, rides, shows, restaurants, hotels and so much more already announced and a range of news to be covered at the upcoming D23. It’s an exciting time to be a fan of the parks, but perhaps Disney’s desire to boost its storytelling on the screen can be aided in its mission to expand its physical experiences.Disney is also keen to embrace its studios more and their unique brand identity. LucasFilm, PIXAR, Marvel Studios, 20th Century Studios, and Walt Disney Animation Studios all have a very different tones and voices and Disney is aware of just how important it is to advertise their movies and shows based on that distinction. A celebration of PIXAR is planned, for example, allowing those movies that went straight to Disney+ to get an opportunity on the big screen. Plus, Disney is also trying to add prestige to its brands. Moana, for example, was set to have a televised follow-up to the original movie, but it has instead been boldly transformed into a cinematic sequel, releasing later in 2024. Disney clearly feels that by telling more stories, with a focus on the studios and their legacies alongside those characters that audiences already love, old and new brands will be solidified, thus elevating the Disney name overall. The big and the small screen are useful tools in Disney’s arsenal, but it may well be that there’s another resource in the company’s back pocket that is about to become very useful in this mission to expand and consolidate.
The Walt Disney Company is in an interesting position currently, as it looks to reaffirm its hold on the entertainment market and build up its brand once more. It’s been through a turbulent period of time, impacted by leadership changes, the global pandemic, and changing audience interests. Disney is planning out its future to ensure that it continues to enjoy the longevity that it has experienced since Walt Disney himself founded the company.
In many ways, Disney is going back to its roots, with a reduced slate, a focus on animation, and interestingly, investment in the parks. Disney has major plans for the future of its attractions, with new lands, rides, shows, restaurants, hotels and so much more already announced and a range of news to be covered at the upcoming D23. It’s an exciting time to be a fan of the parks, but perhaps Disney’s desire to boost its storytelling on the screen can be aided in its mission to expand its physical experiences.
Disney is also keen to embrace its studios more and their unique brand identity. LucasFilm, PIXAR, Marvel Studios, 20th Century Studios, and Walt Disney Animation Studios all have a very different tones and voices and Disney is aware of just how important it is to advertise their movies and shows based on that distinction. A celebration of PIXAR is planned, for example, allowing those movies that went straight to Disney+ to get an opportunity on the big screen. Plus, Disney is also trying to add prestige to its brands. Moana, for example, was set to have a televised follow-up to the original movie, but it has instead been boldly transformed into a cinematic sequel, releasing later in 2024. Disney clearly feels that by telling more stories, with a focus on the studios and their legacies alongside those characters that audiences already love, old and new brands will be solidified, thus elevating the Disney name overall. The big and the small screen are useful tools in Disney’s arsenal, but it may well be that there’s another resource in the company’s back pocket that is about to become very useful in this mission to expand and consolidate.
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