Disney CEO Bob Iger said there will be a content slowdown for both Marvel and Star Wars as the company looks to cut costs as box office numbers have begun to slump.During a chat with CNBC, Iger admitted Disney will pump the brakes a bit on making movies and TV series for its Marvel Studios and Lucasfilm franchises in an attempt to cut costs as well as bring a bit more focus to both entities. Iger said, “You pull back not just to focus, but also as part of our cost containment initiative. Spending less on what we make, and making less.” This move comes as Disney has seen some costly misses lately at the box office from projects with massive budgets.Iger acknowledged some of those misses, but the CEO cited Marvel in particular because the brand began to pump up its original content theatrically and on streaming. The streaming move was to give a boost to Disney+ and garner more subscribers, but he believes this affected fan focus. Iger said, “Marvel is a great example of that. It had not been in the television business at any significant level, and not only did they increase their movie output, but they ended up making a number of TV series. Frankly, it diluted focus and attention.”RELATED: Disney CEO Bob Iger Explains Why Ike Perlmutter Had to Be Fired
Disney CEO Bob Iger said there will be a content slowdown for both Marvel and Star Wars as the company looks to cut costs as box office numbers have begun to slump.
During a chat with CNBC, Iger admitted Disney will pump the brakes a bit on making movies and TV series for its Marvel Studios and Lucasfilm franchises in an attempt to cut costs as well as bring a bit more focus to both entities. Iger said, “You pull back not just to focus, but also as part of our cost containment initiative. Spending less on what we make, and making less.” This move comes as Disney has seen some costly misses lately at the box office from projects with massive budgets.
Iger acknowledged some of those misses, but the CEO cited Marvel in particular because the brand began to pump up its original content theatrically and on streaming. The streaming move was to give a boost to Disney+ and garner more subscribers, but he believes this affected fan focus. Iger said, “Marvel is a great example of that. It had not been in the television business at any significant level, and not only did they increase their movie output, but they ended up making a number of TV series. Frankly, it diluted focus and attention.”
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