The new documentary A Disturbance in the Force recounts the creation of The Star Wars Holiday Special in detail, covering its rapid development and equally rapid descent into the bowels of franchise infamy. That includes a look at the pop culture environment of the 1970s in general, and how the huge success of the original Star Wars movie caught everyone by surprise. No one thought it would do well, let alone change the world forever. The overwhelming nature of its success left Hollywood scrambling to capitalize on it, which led to poor decisions that resulted in The Holiday Special becoming the ultimate Exhibit A.A Disturbance in the Force also cites one of Star Wars’s great unsung heroes: Charles Lippincott, the marketing expert who developed innovative ways to promote Star Wars: Episode IV – A New Hope as it was being assembled. That included numerous tactics now considered standard for Hollywood PR, including the release of a novelization and a Marvel Comics tie-in months before the movie premiered in May, 1977. Science fiction conventions played a huge role in his strategy, and as it so happens they were booming at the time thanks to that other big franchise with “Star” in the title. Star Trek was in the process of cementing its fan base as The Original Series gained cult status and evolved into something more. Without it — and the conventions it energized — Star Wars might not be the juggernaut it is today.According to Roy Thomas’ Star Wars: The Original Marvel Years Volume 1, Lippincott approached Stan Lee in 1975 about a movie adaptation from Marvel Comics. Lee was unwilling to commit before the film opened, so Lippincott spoke to Thomas — who was then writing Marvel’s successful Conan the Barbarian comics line — and showed him production art to give him an idea of what the movie would involve. The writer signed on, and Lee changed his mind after learning that actor Alec Guiness would be appearing in the film. Star Wars #1 (by Roy Thomas, Howard Chaykin, Marie Severin, and Jim Novak) kicked off a six-issue adaptation of the movie. Its cover release date is April 1977, but like most comics at the time, it actually hit shelves a short while earlier and before the film itself had been released to the public.
The new documentary A Disturbance in the Force recounts the creation of The Star Wars Holiday Special in detail, covering its rapid development and equally rapid descent into the bowels of franchise infamy. That includes a look at the pop culture environment of the 1970s in general, and how the huge success of the original Star Wars movie caught everyone by surprise. No one thought it would do well, let alone change the world forever. The overwhelming nature of its success left Hollywood scrambling to capitalize on it, which led to poor decisions that resulted in The Holiday Special becoming the ultimate Exhibit A.
A Disturbance in the Force also cites one of Star Wars’s great unsung heroes: Charles Lippincott, the marketing expert who developed innovative ways to promote Star Wars: Episode IV – A New Hope as it was being assembled. That included numerous tactics now considered standard for Hollywood PR, including the release of a novelization and a Marvel Comics tie-in months before the movie premiered in May, 1977. Science fiction conventions played a huge role in his strategy, and as it so happens they were booming at the time thanks to that other big franchise with “Star” in the title. Star Trek was in the process of cementing its fan base as The Original Series gained cult status and evolved into something more. Without it — and the conventions it energized — Star Wars might not be the juggernaut it is today.
According to Roy Thomas’ Star Wars: The Original Marvel Years Volume 1, Lippincott approached Stan Lee in 1975 about a movie adaptation from Marvel Comics. Lee was unwilling to commit before the film opened, so Lippincott spoke to Thomas — who was then writing Marvel’s successful Conan the Barbarian comics line — and showed him production art to give him an idea of what the movie would involve. The writer signed on, and Lee changed his mind after learning that actor Alec Guiness would be appearing in the film. Star Wars #1 (by Roy Thomas, Howard Chaykin, Marie Severin, and Jim Novak) kicked off a six-issue adaptation of the movie. Its cover release date is April 1977, but like most comics at the time, it actually hit shelves a short while earlier and before the film itself had been released to the public.
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