Over the span of two days, Disney+ debuted the finale of the first (and possibly only) season of Ahsoka and the premiere of the second season of Loki. This release schedule shows that Disney+ still doesn’t understand streaming audiences and how they use the service versus how the company wants them to use it. Instead of building on Ahsoka’s momentum and highlighting shows and films already on the service, Disney+ viewers are expected to jump to a different, high-concept sprawling saga.Streaming presents a conundrum for studios, beyond their unwillingness to pay artists fairly leading to the resolved WGA strike and ongoing SAG-AFTRA labor action. In 2019, streaming was all-the-rage, and studios envisioned a world where they got all the audience’s money. In 2023, with box offices still inconsistent as people navigate the post-pandemic economy, studios realized they intentionally blew up their very successful business model. On traditional television, it would make sense for the start of Loki Season 2 to follow the end of Ahsoka. High ratings for series that live in the zeitgeist meant high revenues from advertisers. Also, digital video recording aside, audiences have to watch shows on traditional television when they air. Streaming, however, is a different animal. People can take their time to get to shows, often preferring to “binge” a season. This doesn’t prevent studios from still looking at debut viewership numbers like traditional ratings, even though it’s not how their customers use their services.Ahsoka directly follows Star Wars: Rebels characters after that adventure ended, even including a scene from the series finale. While fans didn’t need to watch Rebels to enjoy Ahsoka, the momentum following that series likely led plenty of people to the animated series who might not have seen them before. One thing streaming does provide for audiences is a repository of these ongoing sagas, where they can watch at their leisure. Fans curious about who Ezra Bridger is and how he’s connected to Sabine Wren and Ahsoka Tano could turn to Rebels to for those answers.RELATED: Loki’s Season 2 Premiere Is A Welcome Return to the TVA
Over the span of two days, Disney+ debuted the finale of the first (and possibly only) season of Ahsoka and the premiere of the second season of Loki. This release schedule shows that Disney+ still doesn’t understand streaming audiences and how they use the service versus how the company wants them to use it. Instead of building on Ahsoka‘s momentum and highlighting shows and films already on the service, Disney+ viewers are expected to jump to a different, high-concept sprawling saga.
Streaming presents a conundrum for studios, beyond their unwillingness to pay artists fairly leading to the resolved WGA strike and ongoing SAG-AFTRA labor action. In 2019, streaming was all-the-rage, and studios envisioned a world where they got all the audience’s money. In 2023, with box offices still inconsistent as people navigate the post-pandemic economy, studios realized they intentionally blew up their very successful business model. On traditional television, it would make sense for the start of Loki Season 2 to follow the end of Ahsoka. High ratings for series that live in the zeitgeist meant high revenues from advertisers. Also, digital video recording aside, audiences have to watch shows on traditional television when they air. Streaming, however, is a different animal. People can take their time to get to shows, often preferring to “binge” a season. This doesn’t prevent studios from still looking at debut viewership numbers like traditional ratings, even though it’s not how their customers use their services.
Ahsoka directly follows Star Wars: Rebels characters after that adventure ended, even including a scene from the series finale. While fans didn’t need to watch Rebels to enjoy Ahsoka, the momentum following that series likely led plenty of people to the animated series who might not have seen them before. One thing streaming does provide for audiences is a repository of these ongoing sagas, where they can watch at their leisure. Fans curious about who Ezra Bridger is and how he’s connected to Sabine Wren and Ahsoka Tano could turn to Rebels to for those answers.
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