One of Geico’s cavemen from a former ad campaign is back, and he’s still struggling with the insurance company’s famous slogan that was used for those commercials.Back in 2004, Geico first introduced a series of ads that featured Encino Man-style cavemen trying to live normal lives in the present day. One of the first depictions of the cavemen was played by Jeff Daniel Phillips, who’d more recently go on to star as Herman in Rob Zombie’s new take on The Munsters. Per Adweek, an all-new had has been unveiled with Phillips returning as a Geico caveman, waking up from a recurring nightmare he’s had about the famous insurance ads. Running at two minutes long, the commercial will be the longest ad Geico has ever aired on television, and it will debut dn NBC during Sunday Night Football. It’s already available on YouTube, however, and can be watched below.“Back in 2004, Geico’s Caveman spots broke new ground in comedic advertising by telling the story of the anti-spokesperson. The tone was dry, edgy and sometimes biting. That’s part of why it stuck in people’s memories,” said group creative director Neel Williams of The Martin Agency, Geico’s creative partner. “When we dip into our own nostalgia well, we want to do it with purpose, not just because we can. This was a case where the business problem, brief and media opportunity helped lead us to the ultimate execution.”
One of Geico’s cavemen from a former ad campaign is back, and he’s still struggling with the insurance company’s famous slogan that was used for those commercials.
Back in 2004, Geico first introduced a series of ads that featured Encino Man-style cavemen trying to live normal lives in the present day. One of the first depictions of the cavemen was played by Jeff Daniel Phillips, who’d more recently go on to star as Herman in Rob Zombie’s new take on The Munsters. Per Adweek, an all-new had has been unveiled with Phillips returning as a Geico caveman, waking up from a recurring nightmare he’s had about the famous insurance ads. Running at two minutes long, the commercial will be the longest ad Geico has ever aired on television, and it will debut dn NBC during Sunday Night Football. It’s already available on YouTube, however, and can be watched below.
“Back in 2004, Geico’s Caveman spots broke new ground in comedic advertising by telling the story of the anti-spokesperson. The tone was dry, edgy and sometimes biting. That’s part of why it stuck in people’s memories,” said group creative director Neel Williams of The Martin Agency, Geico’s creative partner. “When we dip into our own nostalgia well, we want to do it with purpose, not just because we can. This was a case where the business problem, brief and media opportunity helped lead us to the ultimate execution.”
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