In less than two weeks, the sequel to Warner Bros.’ only $1 billion-grossing superhero movie is set to debut in theaters, but casual fans would be hard-pressed to know that. Outside of a few appearances by star Jason Momoa and a gaming partnership, it seems like Warner Bros. Discovery has already given up on Aquaman and the Lost Kingdom. For a movie that has a budget that’s reportedly above $200 million, there is scant marketing for the final film of the DC Extended Universe. All summer, Hollywood was shut down by striking writers and actors, fighting the studios for a fair share of the massive profits their creative labor has earned.Outside of a few outliers like Barbie, Oppenheimer and Guardians of the Galaxy, Vol. 3, the box office is nowhere near the level it was during the record-shattering run of the 2010s. In fact, Aquaman 2 is tracking for an opening more akin to The Flash movie’s or The Marvels’. Yet, since SAG-AFTRA’s strike is over, the films’ actors, including Momoa, should be free to do promotion. Outside of an appearance on Saturday Night Live and The Tonight Show in Nov. 2023, he’s nowhere to be found. However, DC Studios suffered a string of box office disappointments dating back to 2022, including a massively promoted film, Black Adam. Admittedly, it’s difficult to generate fan enthusiasm for a “dead” continuity, but given Aquaman’s impressive first outing, it’s more than a little strange that Warner Bros. Discovery seems unconcerned with promoting the film.Once the strike was over, projects that were in production when it began raced to get back to work. Deadpool 3 returned to filming almost immediately, and it surely wasn’t the only project. After months of not being able to work, actors like Momoa, Patrick Wilson and others in the Aquaman 2 cast may have other commitments. Add to this the desire for something resembling a holiday break, and there may simply not have been time for Momoa and others to sit down for lie detector tests, the internet’s most searched questions and other vehicles actors use to promote their upcoming work.
In less than two weeks, the sequel to Warner Bros.’ only $1 billion-grossing superhero movie is set to debut in theaters, but casual fans would be hard-pressed to know that. Outside of a few appearances by star Jason Momoa and a gaming partnership, it seems like Warner Bros. Discovery has already given up on Aquaman and the Lost Kingdom. For a movie that has a budget that’s reportedly above $200 million, there is scant marketing for the final film of the DC Extended Universe. All summer, Hollywood was shut down by striking writers and actors, fighting the studios for a fair share of the massive profits their creative labor has earned.
Outside of a few outliers like Barbie, Oppenheimer and Guardians of the Galaxy, Vol. 3, the box office is nowhere near the level it was during the record-shattering run of the 2010s. In fact, Aquaman 2 is tracking for an opening more akin to The Flash movie’s or The Marvels‘. Yet, since SAG-AFTRA’s strike is over, the films’ actors, including Momoa, should be free to do promotion. Outside of an appearance on Saturday Night Live and The Tonight Show in Nov. 2023, he’s nowhere to be found. However, DC Studios suffered a string of box office disappointments dating back to 2022, including a massively promoted film, Black Adam. Admittedly, it’s difficult to generate fan enthusiasm for a “dead” continuity, but given Aquaman‘s impressive first outing, it’s more than a little strange that Warner Bros. Discovery seems unconcerned with promoting the film.
Once the strike was over, projects that were in production when it began raced to get back to work. Deadpool 3 returned to filming almost immediately, and it surely wasn’t the only project. After months of not being able to work, actors like Momoa, Patrick Wilson and others in the Aquaman 2 cast may have other commitments. Add to this the desire for something resembling a holiday break, and there may simply not have been time for Momoa and others to sit down for lie detector tests, the internet’s most searched questions and other vehicles actors use to promote their upcoming work.
#Warner #Bros #Discovery #Aquaman
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