How Shonen Jump’s Bleach Got Its Strange Name

Tite Kubo’s hit manga series Bleach launched in 2001 in Japan, and it soon became part of Shonen Jump’s fabled “big three,” along with Masashi Kishimoto’s Naruto and Eiichiro Oda’s One Piece. Naruto is obviously named after its eponymous character, whereas One Piece is a reference to the legendary treasure belonging to Gol D. Roger, the Pirate King. As such, Bleach has the strangest name of the Big Three, one whose meaning isn’t exactly obvious, even today years after the series’ ending.Anime titles don’t always make sense — that said, there’s a reason why the manga is called Bleach. When Bleach’s one-shot flopped, manga legend Akira Toriyama sent Tite Kubo a letter of encouragement and inspired him to go forward with publishing Bleach, complete with its odd title. The reason why Kubo insisted on the name Bleach is classic Kubo, if not also a clever take on the idea of Soul Reapers.RELATED: Bleach: Thousand-Year Blood War: One-Hour Finale Premieres September 30

Tite Kubo’s hit manga series Bleach launched in 2001 in Japan, and it soon became part of Shonen Jump’s fabled “big three,” along with Masashi Kishimoto’s Naruto and Eiichiro Oda’s One Piece. Naruto is obviously named after its eponymous character, whereas One Piece is a reference to the legendary treasure belonging to Gol D. Roger, the Pirate King. As such, Bleach has the strangest name of the Big Three, one whose meaning isn’t exactly obvious, even today years after the series’ ending.

Anime titles don’t always make sense — that said, there’s a reason why the manga is called Bleach. When Bleach’s one-shot flopped, manga legend Akira Toriyama sent Tite Kubo a letter of encouragement and inspired him to go forward with publishing Bleach, complete with its odd title. The reason why Kubo insisted on the name Bleach is classic Kubo, if not also a clever take on the idea of Soul Reapers.

RELATED: Bleach: Thousand-Year Blood War: One-Hour Finale Premieres September 30

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