The anime industry has changed massively over its long and storied history. If you took a modern anime creator back to the 1950s or brought a 1950s creator to the present day, they likely wouldn’t recognize the industry due to how it has transformed over time. As time has passed, many ideas, trends, and styles have risen to prominence and faded into obscurity as audience tastes change and new things become the norm. One older concept that has been coming under increasing scrutiny in recent years is the idea of anime seasons, but is it time for this format to fade into the past?Many anime franchises are already experimenting with how they distribute their product, slowly deviating from some elements of the seasonal structure as they do. In the last decade, split-cour anime has become increasingly popular, where an anime will broadcast half a block of episodes, go on hiatus for one or more seasons, and then release another block of episodes, with both blocks being counted as part of the same season for home media and streaming releases.One of the most considerable changes in the world of media distribution has been the rise of streaming. In early 2022, Media Partners Asia’s “Japan Online Video Consumer Insights & Analytics” report said that 48.4 million people in Japan had signed up for a streaming service. Because of this, more and more content is being watched via these services, with anime accounting for 51% of viewing time on these platforms. However, unlike traditional networks, these services don’t need to follow the old release rules. A streaming platform can begin a season whenever they wish or even opt to release all the episodes in one go rather than rationing out episodes over several months. Because of this, the idea of releasing an anime within a specific window simply because of broadcasting tradition seems outdated and doesn’t fit with how modern viewers consume media, meaning that studios could move to build their shows with streaming rather than broadcast TV in mind.
The anime industry has changed massively over its long and storied history. If you took a modern anime creator back to the 1950s or brought a 1950s creator to the present day, they likely wouldn’t recognize the industry due to how it has transformed over time. As time has passed, many ideas, trends, and styles have risen to prominence and faded into obscurity as audience tastes change and new things become the norm. One older concept that has been coming under increasing scrutiny in recent years is the idea of anime seasons, but is it time for this format to fade into the past?
Many anime franchises are already experimenting with how they distribute their product, slowly deviating from some elements of the seasonal structure as they do. In the last decade, split-cour anime has become increasingly popular, where an anime will broadcast half a block of episodes, go on hiatus for one or more seasons, and then release another block of episodes, with both blocks being counted as part of the same season for home media and streaming releases.
One of the most considerable changes in the world of media distribution has been the rise of streaming. In early 2022, Media Partners Asia’s “Japan Online Video Consumer Insights & Analytics” report said that 48.4 million people in Japan had signed up for a streaming service. Because of this, more and more content is being watched via these services, with anime accounting for 51% of viewing time on these platforms. However, unlike traditional networks, these services don’t need to follow the old release rules. A streaming platform can begin a season whenever they wish or even opt to release all the episodes in one go rather than rationing out episodes over several months. Because of this, the idea of releasing an anime within a specific window simply because of broadcasting tradition seems outdated and doesn’t fit with how modern viewers consume media, meaning that studios could move to build their shows with streaming rather than broadcast TV in mind.
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