Japanese publishing giant Kadokawa, producer of popular anime titles such as Sword Art Online, Mushoku Tensei: Jobless Reincarnation and Suzume, has announced that it will be launching an in-house anime studio.Kadokawa released the announcement in the Animation Business Journal, stating that the company will strongly emphasize animation in its future business expansion, including establishing a “new 100% owned studio” and “investing more than ever into production.” The company also recognized the shortage of studios and human resources within anime and said it would work on merging with other companies as well as creating further alliances.Kadokawa’s central goal is to secure the full intellectual property rights of its upcoming media franchises in order to maximize profits. The company currently invests in over 40 anime titles, including My Happy Marriage and Rascal Does Not Dream of Bunny Girl Senpai, but only five of these are produced fully within the Kadokawa system. The company aims to bring this number up to 20.Sword Art Online’s Final Arc Has a Key Difference From the Rest of the Series
Japanese publishing giant Kadokawa, producer of popular anime titles such as Sword Art Online, Mushoku Tensei: Jobless Reincarnation and Suzume, has announced that it will be launching an in-house anime studio.
Kadokawa released the announcement in the Animation Business Journal, stating that the company will strongly emphasize animation in its future business expansion, including establishing a “new 100% owned studio” and “investing more than ever into production.” The company also recognized the shortage of studios and human resources within anime and said it would work on merging with other companies as well as creating further alliances.
Kadokawa’s central goal is to secure the full intellectual property rights of its upcoming media franchises in order to maximize profits. The company currently invests in over 40 anime titles, including My Happy Marriage and Rascal Does Not Dream of Bunny Girl Senpai, but only five of these are produced fully within the Kadokawa system. The company aims to bring this number up to 20.
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