Marvel Comics has introduced readers to hundreds of heroes from across the world. But teams like the Avengers and heroes like Captain America soak up all the limelight. Marvel’s films and comics have helped grow it into a truly international brand, and its content should grow to reflect this.American superheroes and their teams dominate the Marvel Universe. But readers from around the globe are sure to want to see something that hits closer to home. There are scores of superheroes and supervillains that hail from around the world, but international superhero teams are sorely under-represented. There is Britain’s Excalibur, Canada’s Alpha Flight and recently South Korea has received its very first team, the Tiger Division. But if Marvel wants to expand its horizons and hook new readers, the publisher would do well to expand its heroic efforts in today’s increasingly interconnected world.Every culture’s superheroes reflect its unique fabric. South Korea’s Tiger Division encapsulates this concept perfectly. Tiger Division #2 (by Emily Kim, Creees Lee, Yen Nitro, VC’s Ariana Maher) exhibits the allure of the unfamiliar through the distinctive heroes and villains it presents. Here, Taegukgi leads his team against a villainous chaebol, which is a kind of family run business conglomerate that sometimes plays a significant role in politics. Meanwhile, Luna Snow, the cryokinetic K-Pop idol, fights alongside her team leader. A popstar moonlighting as a superhero might seem silly in Western culture, but the idols of South Korea make a natural fit for this kind of life. They have discipline, they are well versed in teamwork and are well-prepared for excessive attention. These kinds of cultural influences provide international readers with heroes reflective of their experiences, and their novelty to domestic audiences is an added bonus.RELATED: MUTTS’ Patrick McDonnell Teams Up With Kirby and Ditko To Explore the Marvel Universe
Marvel Comics has introduced readers to hundreds of heroes from across the world. But teams like the Avengers and heroes like Captain America soak up all the limelight. Marvel’s films and comics have helped grow it into a truly international brand, and its content should grow to reflect this.
American superheroes and their teams dominate the Marvel Universe. But readers from around the globe are sure to want to see something that hits closer to home. There are scores of superheroes and supervillains that hail from around the world, but international superhero teams are sorely under-represented. There is Britain’s Excalibur, Canada’s Alpha Flight and recently South Korea has received its very first team, the Tiger Division. But if Marvel wants to expand its horizons and hook new readers, the publisher would do well to expand its heroic efforts in today’s increasingly interconnected world.
Every culture’s superheroes reflect its unique fabric. South Korea’s Tiger Division encapsulates this concept perfectly. Tiger Division #2 (by Emily Kim, Creees Lee, Yen Nitro, VC’s Ariana Maher) exhibits the allure of the unfamiliar through the distinctive heroes and villains it presents. Here, Taegukgi leads his team against a villainous chaebol, which is a kind of family run business conglomerate that sometimes plays a significant role in politics. Meanwhile, Luna Snow, the cryokinetic K-Pop idol, fights alongside her team leader. A popstar moonlighting as a superhero might seem silly in Western culture, but the idols of South Korea make a natural fit for this kind of life. They have discipline, they are well versed in teamwork and are well-prepared for excessive attention. These kinds of cultural influences provide international readers with heroes reflective of their experiences, and their novelty to domestic audiences is an added bonus.
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