The moniker Captain Marvel has been shared around between four different companies and over a dozen heroes since it was first created by Fawcett Comics. After acquiring the hero from Fawcett, DC Comics put Billy Batson Captain Marvel into print. Since Marvel had their own signature hero, Mar-Vell’s Captain Marvel, they sued DC for trademark infringement, citing how the name was linked to their own brand. The question is: Has it paid off?Captain Marvel has been the name of many heroes over the last eight decades, but the best known are Shazam, Carol Danvers, Monica Rambeau, and Mar-Vell. Though DC Comics occasionally refers to Shazam as “the Captain,” Billy Batson’s days of going by Captain Marvel have died down, since DC can’t publish him that way. Meanwhile, Marvel’s efforts to put the moniker to good use vary depending on who’s being asked. While some readers have enjoyed the stories about Carol Danvers or Monica Rambeau, others wish the mantle had ended with Mar-Vell. After all, the hero’s death was one of the most touching comics in history, and has, for the most part, been permanent. When analyzing the bigger picture and the comic sales, one wonders whether “Captain Marvel” was worth a lawsuit at all.The original Captain Marvel was Billy Batson, aka Shazam. Created as the Fawcett Comics answer to Superman and the dawn of the superhero comic, the hero’s comics featured whimsical adventures aimed directly at kids. However, DC themselves started the age of comic book lawsuits when they sued Fawcett, forcing them to take Captain Marvel out of print. For several decades, the hero languished in the annals of an ailing publisher, who ended up licensing out much of their IP. Fawcett Comics eventually sold Shazam to DC. There, he joined Earth-S, its own wholesome world in the DC multiverse that was basically styled around Fawcett Comics’ universe. During the aftermath, a small publisher called M.F. Enterprises published their own strange character using the “Captain Marvel” mantle, but this was quickly canceled after the company went defunct.RELATED: The Best Marvel Comics Everyone Should Read
The moniker Captain Marvel has been shared around between four different companies and over a dozen heroes since it was first created by Fawcett Comics. After acquiring the hero from Fawcett, DC Comics put Billy Batson Captain Marvel into print. Since Marvel had their own signature hero, Mar-Vell’s Captain Marvel, they sued DC for trademark infringement, citing how the name was linked to their own brand. The question is: Has it paid off?
Captain Marvel has been the name of many heroes over the last eight decades, but the best known are Shazam, Carol Danvers, Monica Rambeau, and Mar-Vell. Though DC Comics occasionally refers to Shazam as “the Captain,” Billy Batson’s days of going by Captain Marvel have died down, since DC can’t publish him that way. Meanwhile, Marvel’s efforts to put the moniker to good use vary depending on who’s being asked. While some readers have enjoyed the stories about Carol Danvers or Monica Rambeau, others wish the mantle had ended with Mar-Vell. After all, the hero’s death was one of the most touching comics in history, and has, for the most part, been permanent. When analyzing the bigger picture and the comic sales, one wonders whether “Captain Marvel” was worth a lawsuit at all.
The original Captain Marvel was Billy Batson, aka Shazam. Created as the Fawcett Comics answer to Superman and the dawn of the superhero comic, the hero’s comics featured whimsical adventures aimed directly at kids. However, DC themselves started the age of comic book lawsuits when they sued Fawcett, forcing them to take Captain Marvel out of print. For several decades, the hero languished in the annals of an ailing publisher, who ended up licensing out much of their IP. Fawcett Comics eventually sold Shazam to DC. There, he joined Earth-S, its own wholesome world in the DC multiverse that was basically styled around Fawcett Comics’ universe. During the aftermath, a small publisher called M.F. Enterprises published their own strange character using the “Captain Marvel” mantle, but this was quickly canceled after the company went defunct.
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