Marvel Rivals May Have Just Broken a Major Gaming Record

Marvel Rivals has accomplished something nearly unheard of in the free-to-play gaming space: player loyalty. According to Steam data, Marvel and NetEase’s new superhero shooter has retained approximately 93% of its peak player base through its inaugural Season 0.Marvel Rivals Season 0 maintained a healthy average of 445,000 daily players throughout its run. Most games celebrate keeping half their players after a month. Marvel’s latest gaming gambit, however, has paid off in spades — or so it seems. Though reviews are positive and players are, so far, mostly satisfied, skeptics have advised caution when analyzing the impressive Marvel Rivals player data.There’s also discussion among fans about whether Marvel RIvals players are human. AI opponents have become more common for free-to-play multiplayer games; scuttlebutt in the Marvel Rivals community indicates players have encountered AI opponents in Rivals matches, indicating a literally artificial means of distorting the 93% retention rate.

Marvel Rivals has accomplished something nearly unheard of in the free-to-play gaming space: player loyalty. According to Steam data, Marvel and NetEase’s new superhero shooter has retained approximately 93% of its peak player base through its inaugural Season 0.

Marvel Rivals Season 0 maintained a healthy average of 445,000 daily players throughout its run. Most games celebrate keeping half their players after a month. Marvel’s latest gaming gambit, however, has paid off in spades — or so it seems. Though reviews are positive and players are, so far, mostly satisfied, skeptics have advised caution when analyzing the impressive Marvel Rivals player data.

There’s also discussion among fans about whether Marvel RIvals players are human. AI opponents have become more common for free-to-play multiplayer games; scuttlebutt in the Marvel Rivals community indicates players have encountered AI opponents in Rivals matches, indicating a literally artificial means of distorting the 93% retention rate.

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