Marvel Studios’ Phase 4 Was a Necessary Experiment

Marvel Studios has been on top of the superhero genre for over a decade, with one of the greatest runs for a franchise ever. This is primarily due to interconnectivity on a massive scale and a consistent quality that has never been seen on screen. The Marvel Cinematic Universe’s reign over cinema seemingly peaked with Avengers: Endgame’s record-breaking box office total and closed a chapter on the studio’s first saga, which centered on the infinity stones.Phase Four featured Marvel’s most divisive round of projects yet and a debut on television. Major players like Iron Man and Captain America have also taken a backseat, with new and supporting heroes getting the spotlight. Phase Four might’ve been hit-and-miss for some; however, it was still an essential step for Marvel Studios to take for a few reasons.After a COVID reshuffling, Phase Four launched on Disney+ with WandaVision, the studio’s first TV series. WandaVision was well received by fans, but the studio would struggle to capture that excitement in its following projects. However, Marvel entering a new medium allowed a new type of storytelling that couldn’t be told on the big screen.WandaVision and She-Hulk: Attorney at Law are key examples of that with their sitcom and legal drama approaches. Other series like The Falcon and the Winter Soldier took the six-hour movie route that’s also been seen in Moon Knight, Hawkeye, and Loki. Marvel Studios also embarked on animation for the first time with What If…? with more to come.RELATED: The MCU Needs More Movies Like Eternals

Marvel Studios has been on top of the superhero genre for over a decade, with one of the greatest runs for a franchise ever. This is primarily due to interconnectivity on a massive scale and a consistent quality that has never been seen on screen. The Marvel Cinematic Universe‘s reign over cinema seemingly peaked with Avengers: Endgame‘s record-breaking box office total and closed a chapter on the studio’s first saga, which centered on the infinity stones.

RELATED: The MCU Needs More Movies Like Eternals

Phase Four featured Marvel’s most divisive round of projects yet and a debut on television. Major players like Iron Man and Captain America have also taken a backseat, with new and supporting heroes getting the spotlight. Phase Four might’ve been hit-and-miss for some; however, it was still an essential step for Marvel Studios to take for a few reasons.

After a COVID reshuffling, Phase Four launched on Disney+ with WandaVision, the studio’s first TV series. WandaVision was well received by fans, but the studio would struggle to capture that excitement in its following projects. However, Marvel entering a new medium allowed a new type of storytelling that couldn’t be told on the big screen.WandaVision and She-Hulk: Attorney at Law are key examples of that with their sitcom and legal drama approaches. Other series like The Falcon and the Winter Soldier took the six-hour movie route that’s also been seen in Moon Knight, Hawkeye, and Loki. Marvel Studios also embarked on animation for the first time with What If…? with more to come.

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