Marvel has sent out a warning to its comic book retailer partners via its distributor, Penguin Random House, to tell retail stories not to sell Marvel comic books ahead of the Wednesday on-sale date. Repeated violations could lead to Marvel choosing to delay the shipments of Marvel product to stores until after the on-sale date of the comics.Enforcement of on-sale dates used to be a regular thing in the past, but there has been a sort of “lawless” approach to the topic in recent years, and this warning from Marvel is the first sign that there might be an end to the era of retailers selling books ahead of their on-sale dates. CBR obtained a copy of the warning that Marvel sent to retailers via Marvel/Penguin Random House’s Friday weekly e-mail to retailers about various sales updates (telling them what books are on Final Order Cutoff, announcing second printings and sales, etc.)RELATED: Marvel Reveals SDCC Exclusive Merchandise, Signings and More
Marvel has sent out a warning to its comic book retailer partners via its distributor, Penguin Random House, to tell retail stories not to sell Marvel comic books ahead of the Wednesday on-sale date. Repeated violations could lead to Marvel choosing to delay the shipments of Marvel product to stores until after the on-sale date of the comics.
Enforcement of on-sale dates used to be a regular thing in the past, but there has been a sort of “lawless” approach to the topic in recent years, and this warning from Marvel is the first sign that there might be an end to the era of retailers selling books ahead of their on-sale dates.
CBR obtained a copy of the warning that Marvel sent to retailers via Marvel/Penguin Random House’s Friday weekly e-mail to retailers about various sales updates (telling them what books are on Final Order Cutoff, announcing second printings and sales, etc.)
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