In a special behind-the-scenes video, McDonald’s explains how its one-of-a-kind “WcDonald’s” anime campaign came to be.In the world of anime and manga, WcDonald’s has a ubiquitous presence. Since the 1980s, fictional characters have been sighted chowing down at fast food joints featuring the famous upside-down M of Japan’s favorite satirical brand. Earlier this year, McDonald’s decided to embark on its most ambitious marketing campaign to date; creating an entire WcDonald’s animated universe featuring a myriad of original stories and characters. In the video below, McDonald’s marketing team explains why it chose to embark on this bold new venture — and the steps it took to make its vision a reality.Essentially, McDonald’s gave Bright free rein, allowing the artist to let his imagination run wild. “The moment I saw [the project], I knew quite instantly what I wanted to do and what fun things I could do,” Bright said. The end result is a world populated with colorful characters like the hamburger-headed burg, the Gundam-inspired WcDizer 3000 and many others. While Bright developed the stories and characters, Pierrot began the process of adapting them into animated shorts using a relatively unique approach. “We created the animation in an old classic style this time,” explained Pierrot CEO Michiyuki Honma. “It’s a bit different from the current state-of-the-art way of [creating] animation.”
In a special behind-the-scenes video, McDonald’s explains how its one-of-a-kind “WcDonald’s” anime campaign came to be.
In the world of anime and manga, WcDonald’s has a ubiquitous presence. Since the 1980s, fictional characters have been sighted chowing down at fast food joints featuring the famous upside-down M of Japan’s favorite satirical brand. Earlier this year, McDonald’s decided to embark on its most ambitious marketing campaign to date; creating an entire WcDonald’s animated universe featuring a myriad of original stories and characters. In the video below, McDonald’s marketing team explains why it chose to embark on this bold new venture — and the steps it took to make its vision a reality.
Essentially, McDonald’s gave Bright free rein, allowing the artist to let his imagination run wild. “The moment I saw [the project], I knew quite instantly what I wanted to do and what fun things I could do,” Bright said. The end result is a world populated with colorful characters like the hamburger-headed burg, the Gundam-inspired WcDizer 3000 and many others. While Bright developed the stories and characters, Pierrot began the process of adapting them into animated shorts using a relatively unique approach. “We created the animation in an old classic style this time,” explained Pierrot CEO Michiyuki Honma. “It’s a bit different from the current state-of-the-art way of [creating] animation.”
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