Mission: Impossible – Dead Reckoning Part One faces more financial woes as the Tom Cruise-led spy thriller’s video-on-demand rollout reportedly cost Paramount money.According to IndieWire, Paramount’s decision to stick to the mandatory 90-day theatrical release window for the latest Mission: Impossible installment proved damaging for the studio and Cruise. Paramount pushed back the VOD debut of Dead Reckoning Part One hoping that the film would maximize its box-office run, especially as Mission: Impossible movies are known for attracting fans late to boost their respective ticket sale performances. However, Dead Reckoning Part One only earned $2 million domestically in the last month. With studios typically taking home 80% of VOD revenue, releasing the movie at an earlier point with a higher price tag would have been more financially viable for Paramount.Dead Reckoning Part One was on top in the VOD charts during its opening week following its Oct. 10 premiere. The film premiered in cinemas on Jul. 12 and enjoyed one of the best opening weekends in Mission: Impossible’s history. However, Dead Reckoning Part One’s momentum was slowed significantly amid fierce competition from Barbie and Oppenheimer, two of the three highest-grossing entries of 2023. In the end, Dead Reckoning Part One accumulated $568 million at the global box office against its $291 million budget, though the film got a boost by getting a $71 million insurance payout.RELATED: How Mission: Impossible 7 Fools Viewers With Opening Sequence’s Entity Easter Egg
Mission: Impossible – Dead Reckoning Part One faces more financial woes as the Tom Cruise-led spy thriller’s video-on-demand rollout reportedly cost Paramount money.
According to IndieWire, Paramount’s decision to stick to the mandatory 90-day theatrical release window for the latest Mission: Impossible installment proved damaging for the studio and Cruise. Paramount pushed back the VOD debut of Dead Reckoning Part One hoping that the film would maximize its box-office run, especially as Mission: Impossible movies are known for attracting fans late to boost their respective ticket sale performances. However, Dead Reckoning Part One only earned $2 million domestically in the last month. With studios typically taking home 80% of VOD revenue, releasing the movie at an earlier point with a higher price tag would have been more financially viable for Paramount.
Dead Reckoning Part One was on top in the VOD charts during its opening week following its Oct. 10 premiere. The film premiered in cinemas on Jul. 12 and enjoyed one of the best opening weekends in Mission: Impossible‘s history. However, Dead Reckoning Part One‘s momentum was slowed significantly amid fierce competition from Barbie and Oppenheimer, two of the three highest-grossing entries of 2023. In the end, Dead Reckoning Part One accumulated $568 million at the global box office against its $291 million budget, though the film got a boost by getting a $71 million insurance payout.
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