New Netflix movies like Zack Snyder’s Rebel Moon are an example of the streaming giant’s new quality-focused and broader IP model.Head of Netflix’s film division Scott Stuber confessed that Netflix previously often focused on quantity at the expense of quality. “We were growing a new studio. We’d only been doing this for a few years, and we were up against 100-year-old companies,” Stuber told Variety. “So you have to ask yourself, ‘What is your business model?’ And for a while, it was just making sure that we had enough. We needed volume.” Variety reports that Netflix will cut back on its roughly 50 films per year to around 25-30. Stuber says that the company will aim to establish a brand associated with quality.”Right now, we’re not trying to hit a set number of film releases. It’s about ‘Let’s make what we believe in,’” Stuber said. “And let’s actually put forth a slate that we can stand behind and say, ‘This is the best version of a romantic comedy. This is the best version of a thriller. This is the best version of a drama.'”Netflix Shares New Look at Ultraman: Rising for Geeked Week Celebration
New Netflix movies like Zack Snyder’s Rebel Moon are an example of the streaming giant’s new quality-focused and broader IP model.
Head of Netflix’s film division Scott Stuber confessed that Netflix previously often focused on quantity at the expense of quality. “We were growing a new studio. We’d only been doing this for a few years, and we were up against 100-year-old companies,” Stuber told Variety. “So you have to ask yourself, ‘What is your business model?’ And for a while, it was just making sure that we had enough. We needed volume.” Variety reports that Netflix will cut back on its roughly 50 films per year to around 25-30. Stuber says that the company will aim to establish a brand associated with quality.
“Right now, we’re not trying to hit a set number of film releases. It’s about ‘Let’s make what we believe in,’” Stuber said. “And let’s actually put forth a slate that we can stand behind and say, ‘This is the best version of a romantic comedy. This is the best version of a thriller. This is the best version of a drama.'”
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