The Marvels is coming to China with some heavy promotion for the film expected during the holiday season.Though films from the Marvel Cinematic Universe were previously unofficially banned in China for nearly four years, this year, all recent films from the superhero juggernaut have been allowed in the country, including the upcoming film The Marvels, which will premiere during two Chinese holiday celebrations. This follows the Chinese releases of Black Panther: Wakanda Forever and Ant-Man and the Wasp: Quantumania in February, as well as and Guardians of the Galaxy: Vol. 3 in May.The news of The Marvels’ release was announced this week, and promotion plans for the film have already begun. This advance promotion is an important part of reaching would-be audience members, something that has been lacking from previous MCU films’ openings in China. Not only will The Marvels be promoted in advance, said promotion will be done during two Chinese holidays – Golden Day Week, and the Mid-Autumn Festival. Related: The Marvels Director Reveals What Surprised Her Most During Production
The Marvels is coming to China with some heavy promotion for the film expected during the holiday season.
Though films from the Marvel Cinematic Universe were previously unofficially banned in China for nearly four years, this year, all recent films from the superhero juggernaut have been allowed in the country, including the upcoming film The Marvels, which will premiere during two Chinese holiday celebrations. This follows the Chinese releases of Black Panther: Wakanda Forever and Ant-Man and the Wasp: Quantumania in February, as well as and Guardians of the Galaxy: Vol. 3 in May.
The news of The Marvels‘ release was announced this week, and promotion plans for the film have already begun. This advance promotion is an important part of reaching would-be audience members, something that has been lacking from previous MCU films’ openings in China. Not only will The Marvels be promoted in advance, said promotion will be done during two Chinese holidays – Golden Day Week, and the Mid-Autumn Festival.
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