Both Barbie and Oppenheimer benefit from the Barbenheimer phenomenon driving audiences to theaters. However, the primary beneficiary is likely Christopher Nolan’s three-hour historical epic, attracting viewers who might not have otherwise seen it in theaters. Yet, on social media, some movie fans are lamenting the increased attendance. It seems Oppenheimer started a real-life war between people who use their phones in movie theaters and those who don’t.As Barbie continues its journey to the billion-dollar box office milestone, Oppenheimer closes in on half of that gross worldwide. How diametrically opposed the films are only adds to the fun of Barbenheimer. One is a bright, all-ages story about growing up, while the other is a melancholy examination of monumental discovery and the toll it exacts on the world. This organic, earned media campaign may have saved the summer box office after a series of underwhelming releases. Of course, there’s also the literal cost of inflation, too. Four tickets to two movies can cost anywhere from $45 to $60 or the amount of three to six streaming services. With the shortened theatrical windows in recent years, audiences want to watch movies at home. This could explain why inconsiderate audience members have taken to using their phones during movies like Oppenheimer, especially if they find the movie “boring.”The ubiquity and power of modern smartphones has fundamentally changed how society works. In the 1980s and 1990s, parents going out would leave the phone numbers of restaurants, movie theaters and so on with babysitters in case of an emergency. So, if someone’s phone goes off or lights up during a movie screening, there may be a good reason for it. However, small considerations like silencing ringers and decreasing brightness can mitigate the annoyance. Also, if there is an emergency, a polite moviegoer would take that call while quickly exiting the theater. Yet, apparently, during screenings of Oppenheimer, people have gotten bored and started using their phones to scroll social media or even watch videos.RELATED: What Barbie and Oppenheimer Say About the Future of Superhero Movies
Both Barbie and Oppenheimer benefit from the Barbenheimer phenomenon driving audiences to theaters. However, the primary beneficiary is likely Christopher Nolan’s three-hour historical epic, attracting viewers who might not have otherwise seen it in theaters. Yet, on social media, some movie fans are lamenting the increased attendance. It seems Oppenheimer started a real-life war between people who use their phones in movie theaters and those who don’t.
As Barbie continues its journey to the billion-dollar box office milestone, Oppenheimer closes in on half of that gross worldwide. How diametrically opposed the films are only adds to the fun of Barbenheimer. One is a bright, all-ages story about growing up, while the other is a melancholy examination of monumental discovery and the toll it exacts on the world. This organic, earned media campaign may have saved the summer box office after a series of underwhelming releases. Of course, there’s also the literal cost of inflation, too. Four tickets to two movies can cost anywhere from $45 to $60 or the amount of three to six streaming services. With the shortened theatrical windows in recent years, audiences want to watch movies at home. This could explain why inconsiderate audience members have taken to using their phones during movies like Oppenheimer, especially if they find the movie “boring.”
The ubiquity and power of modern smartphones has fundamentally changed how society works. In the 1980s and 1990s, parents going out would leave the phone numbers of restaurants, movie theaters and so on with babysitters in case of an emergency. So, if someone’s phone goes off or lights up during a movie screening, there may be a good reason for it. However, small considerations like silencing ringers and decreasing brightness can mitigate the annoyance. Also, if there is an emergency, a polite moviegoer would take that call while quickly exiting the theater. Yet, apparently, during screenings of Oppenheimer, people have gotten bored and started using their phones to scroll social media or even watch videos.
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