Back in 2003, when the original Star Wars trilogy began airing on TV in Chile, broadcasters opted to edit the commercials in instead of cutting to them. The result is a hilarious and beer-filled experience of the iconic trilogy.One X user first posted the clip which shows ads for “Cerveza Cristal” – a Chilean beer company that has been around since 1850 – edited right into scenes from A New Hope. For longtime fans of the original trilogy, it’s equally bizarre and gut-achingly funny to see scenes that look totally familiar suddenly be interrupted by an ad for Cerveza Cristal. The ads are going viral with fans calling for Lucasfilm to “release the Cerveza Cristal cut.”In 2004, the ad received an award for its creativity and innovation at the Cannes Lions International Advertising Festival. “Without a doubt, [the campaign] is more effective than traditional spots because it averts zapping and creates surprise for consumers,” reads an AdAge article from the time.
Back in 2003, when the original Star Wars trilogy began airing on TV in Chile, broadcasters opted to edit the commercials in instead of cutting to them. The result is a hilarious and beer-filled experience of the iconic trilogy.
One X user first posted the clip which shows ads for “Cerveza Cristal” – a Chilean beer company that has been around since 1850 – edited right into scenes from A New Hope. For longtime fans of the original trilogy, it’s equally bizarre and gut-achingly funny to see scenes that look totally familiar suddenly be interrupted by an ad for Cerveza Cristal. The ads are going viral with fans calling for Lucasfilm to “release the Cerveza Cristal cut.”
In 2004, the ad received an award for its creativity and innovation at the Cannes Lions International Advertising Festival. “Without a doubt, [the campaign] is more effective than traditional spots because it averts zapping and creates surprise for consumers,” reads an AdAge article from the time.
#Release #Cerveza #Cristal #Cut #Fans #React #Chiles #Hilarious #Star #Wars #Edit #Resurfaces
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