Director and Stranger Things executive producer Shawn Levy sensed early on that the Netflix show was going to become a monster hit.”You have to remember, when we made Stranger Things we had no idea if anyone would watch it. Back when Netflix didn’t tell anyone how many people watched, there was no metric except cultural noise,” Levy said in a WIRED interview when asked about the franchise’s upcoming London stage play adaptation. After witnessing the first season’s early positive social media buzz, he remembered asking Netflix, “‘You know, I think this is gonna be something. Maybe we should think about merchandise and other aspects.’ I remember the answer from the Netflix exec was, ‘With all due respect, we’re in the subscription business.”Levy also commented on the show’s viewership numbers and how big a role streaming data has come to play in Netflix’s business models since 2016. “When Stranger Things 2 premiered, they still didn’t announce data. I was just getting this sense in the nooks and crannies of the unsaid that we were more than popular, that we were record-setting for that corporation,” he added, revealing, “There were very honest conversations where I implored them to share information with us, and those conversations led to ‘how about we share it with the world.'”RELATED: Shawn Levy Set for Directorial Return During Stranger Things Season 5
Director and Stranger Things executive producer Shawn Levy sensed early on that the Netflix show was going to become a monster hit.
“You have to remember, when we made Stranger Things we had no idea if anyone would watch it. Back when Netflix didn’t tell anyone how many people watched, there was no metric except cultural noise,” Levy said in a WIRED interview when asked about the franchise’s upcoming London stage play adaptation. After witnessing the first season’s early positive social media buzz, he remembered asking Netflix, “‘You know, I think this is gonna be something. Maybe we should think about merchandise and other aspects.’ I remember the answer from the Netflix exec was, ‘With all due respect, we’re in the subscription business.”
Levy also commented on the show’s viewership numbers and how big a role streaming data has come to play in Netflix’s business models since 2016. “When Stranger Things 2 premiered, they still didn’t announce data. I was just getting this sense in the nooks and crannies of the unsaid that we were more than popular, that we were record-setting for that corporation,” he added, revealing, “There were very honest conversations where I implored them to share information with us, and those conversations led to ‘how about we share it with the world.'”
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