The popular anime series The Apothecary Diaries has received a surpose endorsement by the Japanese government this week, with its lead character, Maomao, appearing on the front cover of its public relations magazine.Maomao features on the front cover of the Feb. 2024 issue of the Health, Labor and Welfare magazine. Health, Labor and Welfare is the public relations wing of the Japanese government’s Ministry of Health, Labor and Welfare, which seeks to provide “easy-to-understand and concrete information on how policies will change in the future, what impact they will have on our lives, and how to utilize the various systems in place.” Readers can check out the cover and collaboration poster below.The marketability of anime is only growing in Japan and abroad, coinciding with numerous anime characters headlining magazine covers recently. Spy x Family’s Anya and Loid teamed up for the men’s Non-no magazine, while Jujutsu Kaisen’s Fushiguro featured in An An – one of Japan’s foremost women’s magazines. However, few anime have received a direct endorsement from a state government. Kagurabachi made waves after Singapore’s Ministry of Sustainability and the Environment referenced the manga in its advocacy for recycling. This comes as Malaysia’s Unity, Tourism and Culture Committee chairman Leong Yu Man contacted Jujutsu Kaisen creator Gege Akutami over the anime’s Kuantan Beach references.
The popular anime series The Apothecary Diaries has received a surpose endorsement by the Japanese government this week, with its lead character, Maomao, appearing on the front cover of its public relations magazine.
Maomao features on the front cover of the Feb. 2024 issue of the Health, Labor and Welfare magazine. Health, Labor and Welfare is the public relations wing of the Japanese government’s Ministry of Health, Labor and Welfare, which seeks to provide “easy-to-understand and concrete information on how policies will change in the future, what impact they will have on our lives, and how to utilize the various systems in place.” Readers can check out the cover and collaboration poster below.
The marketability of anime is only growing in Japan and abroad, coinciding with numerous anime characters headlining magazine covers recently. Spy x Family‘s Anya and Loid teamed up for the men’s Non-no magazine, while Jujutsu Kaisen‘s Fushiguro featured in An An – one of Japan’s foremost women’s magazines. However, few anime have received a direct endorsement from a state government. Kagurabachi made waves after Singapore’s Ministry of Sustainability and the Environment referenced the manga in its advocacy for recycling. This comes as Malaysia’s Unity, Tourism and Culture Committee chairman Leong Yu Man contacted Jujutsu Kaisen creator Gege Akutami over the anime’s Kuantan Beach references.
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