The Marvels’ Final Trailer Showcases a Major Marketing Error

It’s safe to say that 2023 has not been the Marvel Cinematic Universe’s year. Lackluster box office and offscreen controversies such as the abuse allegations against actor Jonathan Majors have slowed the media juggernaut considerably. A few bright spots stand out, such as Guardians of the Galaxy, Vol. 3, which was largely well-received and Loki Season 2 has similarly struck gold late in the year. But clearly all is not well for the reigning king of the pop-culture cage. Rumors have swirled about big changes, refocusing, and otherwise ensuring that 2024 doesn’t look like 2023.The Marvels hopes to take a big step forward on that front when it opens on Nov. 10, 2023, building on Loki’s good will to finish strong going into the new year. It remains to be seen how well it accomplishes those goals, but the lead-up reveals a great deal about the issues facing the MCU, and how it may not be responding the way it should. More specifically, The Marvels’ final trailer — released just a few days before the movie opens — should have been first one out of the gate, with the lighter, livelier teaser trailer coming closer to the film’s actual release date.The final trailer begins with a recap of Thanos’ Snap and the events of Avengers: Endgame that undid all the damage he caused. It then draws a direct line to the new movie’s villain: Dar-Benn, a comparatively minor figure in the comics who wields what appears to be a version of Ronan the Accuser’s Cosmi-Rod, as well as a bangle on her wrist of the same kind used by Kamala Khan. It also appears that she can command the powers of at least one of the Infinity Stones, despite the fact that they were destroyed after Endgame. According to the trailer, she smashes a hole between two realities, suggesting that she’s gained an Infinity Stone from a variant universe.The Marvels Final Trailer BreakdownThe Marvels Producer Discusses Nick Fury’s Role in the Story

It’s safe to say that 2023 has not been the Marvel Cinematic Universe’s year. Lackluster box office and offscreen controversies such as the abuse allegations against actor Jonathan Majors have slowed the media juggernaut considerably. A few bright spots stand out, such as Guardians of the Galaxy, Vol. 3, which was largely well-received and Loki Season 2 has similarly struck gold late in the year. But clearly all is not well for the reigning king of the pop-culture cage. Rumors have swirled about big changes, refocusing, and otherwise ensuring that 2024 doesn’t look like 2023.

The Marvels Final Trailer Breakdown

The Marvels hopes to take a big step forward on that front when it opens on Nov. 10, 2023, building on Loki’s good will to finish strong going into the new year. It remains to be seen how well it accomplishes those goals, but the lead-up reveals a great deal about the issues facing the MCU, and how it may not be responding the way it should. More specifically, The Marvels’ final trailer — released just a few days before the movie opens — should have been first one out of the gate, with the lighter, livelier teaser trailer coming closer to the film’s actual release date.

The Marvels Producer Discusses Nick Fury’s Role in the Story

The final trailer begins with a recap of Thanos’ Snap and the events of Avengers: Endgame that undid all the damage he caused. It then draws a direct line to the new movie’s villain: Dar-Benn, a comparatively minor figure in the comics who wields what appears to be a version of Ronan the Accuser’s Cosmi-Rod, as well as a bangle on her wrist of the same kind used by Kamala Khan. It also appears that she can command the powers of at least one of the Infinity Stones, despite the fact that they were destroyed after Endgame. According to the trailer, she smashes a hole between two realities, suggesting that she’s gained an Infinity Stone from a variant universe.

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