2008 was a monumental year in superhero history. The Marvel Cinematic Universe started a trend of creating a massive franchise that spread out into different films and TV shows that integrated uniquely. It’s not surprising other Hollywood studios followed suit by creating their own universes, such as Warner Bros. with DC and Sony with its somewhat amorphous Spider-Man Universe.However, the 2020s proved the MCU’s fool-proof formula for making money is no longer working. Movies like Barbie and Oppenheimer have shown that viewers enjoy self-contained stories as much and even more so than the connected web the MCU is famous for. There are several reasons that have led to the MCU struggling, including the COVID-19 pandemic that ruined the momentum of Phase Four following The Infinity Saga. This isn’t the only reason, however, with more recent disappointment highlighting just how weakened the brand has become. Unfortunately, the MCU is now following what Marvel Comics constantly struggles with — interconnected stories that are hard to follow.In both mediums, there has been a notable lack of creativity plaguing Marvel’s stories and heroes. This has a lot to do with the fact that Marvel has never done a hard reset like rival publisher DC Comics. While DC is known for overdoing it with reboots, these continuity resets have allowed the company a level of creative freedom needed to start afresh and revamp storylines. As of now, Marvel Comics is built on decades-old canon, some of which goes back to the 1940s.
2008 was a monumental year in superhero history. The Marvel Cinematic Universe started a trend of creating a massive franchise that spread out into different films and TV shows that integrated uniquely. It’s not surprising other Hollywood studios followed suit by creating their own universes, such as Warner Bros. with DC and Sony with its somewhat amorphous Spider-Man Universe.
However, the 2020s proved the MCU’s fool-proof formula for making money is no longer working. Movies like Barbie and Oppenheimer have shown that viewers enjoy self-contained stories as much and even more so than the connected web the MCU is famous for. There are several reasons that have led to the MCU struggling, including the COVID-19 pandemic that ruined the momentum of Phase Four following The Infinity Saga. This isn’t the only reason, however, with more recent disappointment highlighting just how weakened the brand has become. Unfortunately, the MCU is now following what Marvel Comics constantly struggles with — interconnected stories that are hard to follow.
In both mediums, there has been a notable lack of creativity plaguing Marvel’s stories and heroes. This has a lot to do with the fact that Marvel has never done a hard reset like rival publisher DC Comics. While DC is known for overdoing it with reboots, these continuity resets have allowed the company a level of creative freedom needed to start afresh and revamp storylines. As of now, Marvel Comics is built on decades-old canon, some of which goes back to the 1940s.
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