When people read Big Two comics, most see the companyâs logo on the spine or cover and donât think anything more of it. But then comes the logos or labels for what seems to be companies theyâve never heard of beforeâVertigo, MAX; these names are sometimes foreign and odd at a glance to new readers and make them wonder what they have to do with DC or Marvel characters featured in these pages. This is called an imprint, something one will find in all kinds of publishing, whether comics or books. An imprint is a branded subsidiary from a larger publishing house that denotes a specific line the company wishes to focus on, usually fixated on a specific tone.MAX and Vertigo are some of the most well-known imprints from the Big Two, with others like DC Black Label and Marvel Knights not too far behind. While these are some of the most well-known, none were the firstâlines like Elseworlds and Marvel 2099 paved the way for titans like Vertigo to come through, which was a revolutionary new line. Vertigo was darker and more mature than the rest of DCâs offerings and partly inspired the grunge of ’90s comicsâthough, the ’90s grunge often was without most of Vertigoâs quality. Marvel, seeking to cash in on this, created a new imprint meant to encompass several more âedgyâ titles, fittingly named Marvel Edge. While this imprint would not last, it paved the way for more successful attempts at similar concepts.A direct successor wasnât hired to replace him, though; instead, Marvel decided to split its line into five different divisions to maximize production. This was done at the same time as the company launched its âMarvelutionâ idea, leading to a change in its distribution practices. In this âMarvelutionâ era, five new lines or imprints were created with their respective editor-in-chief.
When people read Big Two comics, most see the companyâs logo on the spine or cover and donât think anything more of it. But then comes the logos or labels for what seems to be companies theyâve never heard of beforeâVertigo, MAX; these names are sometimes foreign and odd at a glance to new readers and make them wonder what they have to do with DC or Marvel characters featured in these pages. This is called an imprint, something one will find in all kinds of publishing, whether comics or books. An imprint is a branded subsidiary from a larger publishing house that denotes a specific line the company wishes to focus on, usually fixated on a specific tone.
MAX and Vertigo are some of the most well-known imprints from the Big Two, with others like DC Black Label and Marvel Knights not too far behind. While these are some of the most well-known, none were the firstâlines like Elseworlds and Marvel 2099 paved the way for titans like Vertigo to come through, which was a revolutionary new line. Vertigo was darker and more mature than the rest of DCâs offerings and partly inspired the grunge of ’90s comicsâthough, the ’90s grunge often was without most of Vertigoâs quality. Marvel, seeking to cash in on this, created a new imprint meant to encompass several more âedgyâ titles, fittingly named Marvel Edge. While this imprint would not last, it paved the way for more successful attempts at similar concepts.
A direct successor wasnât hired to replace him, though; instead, Marvel decided to split its line into five different divisions to maximize production. This was done at the same time as the company launched its âMarvelutionâ idea, leading to a change in its distribution practices. In this âMarvelutionâ era, five new lines or imprints were created with their respective editor-in-chief.
#Forgotten #Imprint #Predated #Marvel #Knights #MAX
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