Apple and Paramount are reportedly exploring the options of a new streaming bundle.According to The Wall Street Journal, Apple TV+ and Paramount+ may bundle their catalogs at a discounted price, cheaper than subscribing to both individually. They report that the discussions are in the early stages and the final form the bundle will take is yet to be decided. The two may be exploring this option as both streaming services have a higher rate of customers leaving their individual platforms.The tentative Apple-Paramount bundle follows similar moves within the industry. Disney CEO Bob Iger confirmed recently that Hulu and Disney+ will merge into one app in some regions later this year. Verizon also just announced a Netflix and Max bundle for customers, costing $10 a month. Warner Bros. Discovery David Zaslav said earlier this year that bundles are the future of streaming. He said, “For me, it seems very clear that if we were to package this great product that we have with others, if you were to wake up tomorrow and in each market the number one, two or three products, if we were marketed with two or three, for specific price, it would be great for consumers.”
Apple and Paramount are reportedly exploring the options of a new streaming bundle.
According to The Wall Street Journal, Apple TV+ and Paramount+ may bundle their catalogs at a discounted price, cheaper than subscribing to both individually. They report that the discussions are in the early stages and the final form the bundle will take is yet to be decided. The two may be exploring this option as both streaming services have a higher rate of customers leaving their individual platforms.
The tentative Apple-Paramount bundle follows similar moves within the industry. Disney CEO Bob Iger confirmed recently that Hulu and Disney+ will merge into one app in some regions later this year. Verizon also just announced a Netflix and Max bundle for customers, costing $10 a month. Warner Bros. Discovery David Zaslav said earlier this year that bundles are the future of streaming. He said, “For me, it seems very clear that if we were to package this great product that we have with others, if you were to wake up tomorrow and in each market the number one, two or three products, if we were marketed with two or three, for specific price, it would be great for consumers.”
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