A animator who worked on the Bleach anime, among many other high-profile productions, has harshly criticized plans for the newly-announced ‘light anime’ medium, which promises to generate anime at just 10% of the current work cost.In the wake of the new form of anime announced by major Japanese producer and publishing company Imagica Foss (The Apothecary Diaries, Isekai Cheat Magician), Mizue Ogawa derided the announcement on X (formerly Twitter), saying, “If you’re going to force anime to work this crudely, shouldn’t you just stop making anime and just read manga and novels? Maybe a silly question.” She continued, “I’m sure the original author is hoping for a solid anime adaptation, so I don’t think there’s any need for something half-hearted like this 🤔.”The announcement comes amid mounting criticism of the direction of the anime industry. The original Gundam creator has stated that anime is declining narratively, while Jujutsu Kaisen 0 chief animation director Terumi Nishii says the skill level is drastically falling, citing the unsustainable demand for new anime series to be produced faster as a huge reason for this. She says this has led to studios plugging the lack of manpower with unqualified animators. Perhaps one of the best examples of this unsustainable demand is through CBR’s extensive coverage of Jujutsu Kaisen Season 2, where harried MAPPA staff had little time to produce the series.
A animator who worked on the Bleach anime, among many other high-profile productions, has harshly criticized plans for the newly-announced ‘light anime’ medium, which promises to generate anime at just 10% of the current work cost.
In the wake of the new form of anime announced by major Japanese producer and publishing company Imagica Foss (The Apothecary Diaries, Isekai Cheat Magician), Mizue Ogawa derided the announcement on X (formerly Twitter), saying, “If you’re going to force anime to work this crudely, shouldn’t you just stop making anime and just read manga and novels? Maybe a silly question.” She continued, “I’m sure the original author is hoping for a solid anime adaptation, so I don’t think there’s any need for something half-hearted like this 🤔.”
The announcement comes amid mounting criticism of the direction of the anime industry. The original Gundam creator has stated that anime is declining narratively, while Jujutsu Kaisen 0 chief animation director Terumi Nishii says the skill level is drastically falling, citing the unsustainable demand for new anime series to be produced faster as a huge reason for this. She says this has led to studios plugging the lack of manpower with unqualified animators. Perhaps one of the best examples of this unsustainable demand is through CBR’s extensive coverage of Jujutsu Kaisen Season 2, where harried MAPPA staff had little time to produce the series.
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