Video Jack, Keith Giffen’s Relentless Mass Media Satire, Was Decades Ahead of Its Time

Turn the dial. Flip the switch. Turn the knob, grab the remote, punch in the channel, and let go. Hours and hours drift past as flickering lights wash across unblinking eyes, an endless cacophony of sights, sounds, messages, advertisements, and ideals being pumped directly into a limp brain. This is the reality that was warned against throughout the ’80s, a world obsessed and enslaved to television. What was once a technological marvel of the 1950’s devolved into what became known as “the idiot box”, a giant screen that sucked the life out of anyone who sat in front of it for too long. As writer Keith Giffen prophesied, the addiction to television would only become worse as the lines between reality and broadcasted culture blurred.1987’s Video Jack (by Keith Giffen and Cary Bates) is a six-issue miniseries published by Marvel’s Epic imprint. Free of the menagerie of superhero antics that Marvel is best known for, Video Jack is an original story set within its own world. Giffen penned a world not unlike our own, full of average people living average lives. The world of Video Jack is as ordinary as could be until one misaligned evening sent all reality crashing through a surrealist cable nightmare, a wellspring of realities ruled by the whims and rules of television. It depicts the inevitable culmination of pop culture addiction and the lost grip of physical reality.Video Jack begins in the small, sleep town of Hickory Haven. As picturesque and non-descript as possible, the town is trapped in the past and dry-rotting from the inside out. Jack Swift, a teenage boy obsessed with TV, decides to spend a night with his friend Damon. Damon leads Jack into his uncle’s super sophisticated TV room; Jack, amazed by the technology all around him, presses a button and inadvertently activates a device that warps him and all reality into a multi-dimensional, multi-channel nexus. As Jack explores the newly warped reality all around him, he discovers that his friend Damon is actually a sinister despot dead-set on ruling the entire TV-verse under his corruptive thumb.Keith Giffen Wrote One of Aquaman’s Best Stories

Turn the dial. Flip the switch. Turn the knob, grab the remote, punch in the channel, and let go. Hours and hours drift past as flickering lights wash across unblinking eyes, an endless cacophony of sights, sounds, messages, advertisements, and ideals being pumped directly into a limp brain. This is the reality that was warned against throughout the ’80s, a world obsessed and enslaved to television. What was once a technological marvel of the 1950’s devolved into what became known as “the idiot box”, a giant screen that sucked the life out of anyone who sat in front of it for too long. As writer Keith Giffen prophesied, the addiction to television would only become worse as the lines between reality and broadcasted culture blurred.

Keith Giffen Wrote One of Aquaman’s Best Stories

1987’s Video Jack (by Keith Giffen and Cary Bates) is a six-issue miniseries published by Marvel’s Epic imprint. Free of the menagerie of superhero antics that Marvel is best known for, Video Jack is an original story set within its own world. Giffen penned a world not unlike our own, full of average people living average lives. The world of Video Jack is as ordinary as could be until one misaligned evening sent all reality crashing through a surrealist cable nightmare, a wellspring of realities ruled by the whims and rules of television. It depicts the inevitable culmination of pop culture addiction and the lost grip of physical reality.

Video Jack begins in the small, sleep town of Hickory Haven. As picturesque and non-descript as possible, the town is trapped in the past and dry-rotting from the inside out. Jack Swift, a teenage boy obsessed with TV, decides to spend a night with his friend Damon. Damon leads Jack into his uncle’s super sophisticated TV room; Jack, amazed by the technology all around him, presses a button and inadvertently activates a device that warps him and all reality into a multi-dimensional, multi-channel nexus. As Jack explores the newly warped reality all around him, he discovers that his friend Damon is actually a sinister despot dead-set on ruling the entire TV-verse under his corruptive thumb.

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