The weekend box office battle just got really interesting because Warner Bros. is taking Sony Pictures to task over claiming Gran Turismo won the battle over Barbie this weekend due to the former including grosses from pre-show screenings into the figures.Per Variety, Gran Turismo’s opening weekend of $17.4 million includes the $1.4 million earned during Thursday previews and $3.9 million the film grossed after weeks of pre-show screenings ahead of the film’s opening weekend. Thursday preview numbers are typically rolled into the opening weekend figures by the studio and Warner Bros. isn’t disputing their inclusion. What is up for debate is the $3.9 million grossed before this weekend during the early screenings. Without those figures, Gran Turismo earns $13.4 million, putting it behind the $15.1 million Barbie grossed during its fifth weekend.Sony set up the pre-show screenings for Gran Turismo in an effort to build word of mouth since the actors can’t promote the film due to the ongoing SAG-AFTRA strike. The studio essentially had fans promote the film ahead of the opening weekend by generating interest through those screenings. The move appears to have worked because Gran Turismo was actually tracking for a $10 million opening and even without the pre-show screening grosses, the film came out ahead of those tracking numbers.RELATED: Gran Turismo’s High-Octane Ending, Explained
The weekend box office battle just got really interesting because Warner Bros. is taking Sony Pictures to task over claiming Gran Turismo won the battle over Barbie this weekend due to the former including grosses from pre-show screenings into the figures.
Per Variety, Gran Turismo’s opening weekend of $17.4 million includes the $1.4 million earned during Thursday previews and $3.9 million the film grossed after weeks of pre-show screenings ahead of the film’s opening weekend. Thursday preview numbers are typically rolled into the opening weekend figures by the studio and Warner Bros. isn’t disputing their inclusion. What is up for debate is the $3.9 million grossed before this weekend during the early screenings. Without those figures, Gran Turismo earns $13.4 million, putting it behind the $15.1 million Barbie grossed during its fifth weekend.
Sony set up the pre-show screenings for Gran Turismo in an effort to build word of mouth since the actors can’t promote the film due to the ongoing SAG-AFTRA strike. The studio essentially had fans promote the film ahead of the opening weekend by generating interest through those screenings. The move appears to have worked because Gran Turismo was actually tracking for a $10 million opening and even without the pre-show screening grosses, the film came out ahead of those tracking numbers.
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