The G.I. Joe franchise is decades old, but it’s still mostly defined by the 1980s series: G.I Joe: A Real American Hero. The series oozed the sentiments of the era and the toyline was translated into a successful line of comic books and a cartoon. Sadly, it hasn’t been as successful as fellow Hasbro property Transformers in being reinvented for a new generation, with the next cinematic form of the franchise being a planned crossover with the robots in disguise.This doesn’t work for several reasons, namely that it undermines G.I. Joe as its own brand. A better path would be to give the Joes their own show, using the increased screentime to develop both “Real American” heroes and villains. Likewise, this can be used to better set up a movie series, building G.I. Joe into a juggernaut in its own right without forcing a connection to what’s honestly a more popular property.It’s unknown which version of G.I. Joe this will be, especially since the previous movies weren’t well-received or even particularly successful at the box office. Even if it’s a rebooted version of the team, this may prove to be a recipe for disappointment concerning the brand. G.I. Joe is a wholly separate franchise from Transformers with iconic characters and concepts of its own. By making these heroes and villains co-stars in the next Transformers outing, this risks cementing G.I. Joe as the “lesser franchise.” This is detrimental in terms of making the Joes and Cobra into recognizable and popular concepts on their own, as it ties them too much to another series.
The G.I. Joe franchise is decades old, but it’s still mostly defined by the 1980s series: G.I Joe: A Real American Hero. The series oozed the sentiments of the era and the toyline was translated into a successful line of comic books and a cartoon. Sadly, it hasn’t been as successful as fellow Hasbro property Transformers in being reinvented for a new generation, with the next cinematic form of the franchise being a planned crossover with the robots in disguise.
This doesn’t work for several reasons, namely that it undermines G.I. Joe as its own brand. A better path would be to give the Joes their own show, using the increased screentime to develop both “Real American” heroes and villains. Likewise, this can be used to better set up a movie series, building G.I. Joe into a juggernaut in its own right without forcing a connection to what’s honestly a more popular property.
It’s unknown which version of G.I. Joe this will be, especially since the previous movies weren’t well-received or even particularly successful at the box office. Even if it’s a rebooted version of the team, this may prove to be a recipe for disappointment concerning the brand. G.I. Joe is a wholly separate franchise from Transformers with iconic characters and concepts of its own. By making these heroes and villains co-stars in the next Transformers outing, this risks cementing G.I. Joe as the “lesser franchise.” This is detrimental in terms of making the Joes and Cobra into recognizable and popular concepts on their own, as it ties them too much to another series.
#G.I #Joe #Reboot #Transformers #Crossover
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