For fans of American comics and graphic novels, there are now two major factions competing in the comics market: Western comics (particularly those published by “The Big Two,” namely DC Comics and Marvel Comics), and the vast world of Japanese manga. “Manga” is quite literally the Japanese version of comics, but it’s also a unique artform of its own that’s been seen as equal to comics for decades. But in recent years, manga has clearly overtaken comics, both in sales and in cultural relevance.Even in the West (particularly in the United States of America), where comics are seen as the mainstream and have been around for decades, manga has been consistently outselling the former. Even with action figures and the Marvel Cinematic Universe (MCU) bolstering consumers’ interest, comics compared poorly to manga in some key areas, from their common perception to simple price. Every consumer has their own preference, and there may be no single right answer that explains how manga won the long game in the battle of “Manga vs. Comics,” but manga undeniably did some things better than comics.Many news sources state that manga has been selling incredibly well in the West within the last few years, and titles such as Demon Slayer, Jujutsu Kaisen and My Hero Academia all appeared on best-seller lists with impressive regularity. As Publishers Weekly cited, manga sales accounted for almost 45% of all comic books sold in 2022. Manga sales also outpaced the once-dominant children’s comics, and helped revive comic sales in 2022. This was important since the COVID-19 pandemic decimated countless industries. Publishers Weekly also credited the surge of interest in manga to anime’s unstoppable mainstream popularity. For comparison’s sake and as per Business Insider, comic sales in 2021 hit a record-breaking sale of $2.075 billion, with manga accounting for $1.47 billion. Attack on Titan was specifically cited as one of the best-selling manga titles of 2021. Meanwhile, single comics issues (which are comics’ classic format) only accounted for $435 million. Clearly, manga was more mainstream and popular than ever.
For fans of American comics and graphic novels, there are now two major factions competing in the comics market: Western comics (particularly those published by “The Big Two,” namely DC Comics and Marvel Comics), and the vast world of Japanese manga. “Manga” is quite literally the Japanese version of comics, but it’s also a unique artform of its own that’s been seen as equal to comics for decades. But in recent years, manga has clearly overtaken comics, both in sales and in cultural relevance.
Even in the West (particularly in the United States of America), where comics are seen as the mainstream and have been around for decades, manga has been consistently outselling the former. Even with action figures and the Marvel Cinematic Universe (MCU) bolstering consumers’ interest, comics compared poorly to manga in some key areas, from their common perception to simple price. Every consumer has their own preference, and there may be no single right answer that explains how manga won the long game in the battle of “Manga vs. Comics,” but manga undeniably did some things better than comics.
Many news sources state that manga has been selling incredibly well in the West within the last few years, and titles such as Demon Slayer, Jujutsu Kaisen and My Hero Academia all appeared on best-seller lists with impressive regularity. As Publishers Weekly cited, manga sales accounted for almost 45% of all comic books sold in 2022. Manga sales also outpaced the once-dominant children’s comics, and helped revive comic sales in 2022. This was important since the COVID-19 pandemic decimated countless industries. Publishers Weekly also credited the surge of interest in manga to anime’s unstoppable mainstream popularity. For comparison’s sake and as per Business Insider, comic sales in 2021 hit a record-breaking sale of $2.075 billion, with manga accounting for $1.47 billion. Attack on Titan was specifically cited as one of the best-selling manga titles of 2021. Meanwhile, single comics issues (which are comics’ classic format) only accounted for $435 million. Clearly, manga was more mainstream and popular than ever.
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