The world’s largest anime database by both entries and users, MyAnimeList, will start providing its big data analytics to Japanese companies, informing future business decisions and marketing tactics.MyAnimeList Co., Ltd. released a press release via PR Times on Feb. 16, 2024, announcing that it has converted the big data from the site of over 18 million overseas users into an easily accessible menu and has already begun exporting this to businesses as a service through a beta version. The data — which includes no personally identifiable information on specific users — can report anime success per country and region, trends in member numbers, scores, and discussions — allowing companies to learn how their marketing is performing. In addition, businesses can discover member overlap between works, allowing for inferences to be made from demographic data about why shows are successful, and more. MyAnimeList adds that it can also conduct online surveys on companies’ behalf and user interviews.MyAnimeList’s data potential was on display just earlier this week. Journalist Atsuo Nakayama, for the online news outlet President, tracked the members for all 2023 anime before, one month into airing, and at the end of airing three months later. He found that Demon Slayer: Kimetsu no Yaiba’s growth during and after its premiere lost out to both Oshi no Ko and Hell’s Paradise: Jigokuraku, which stakeholders could use to gain insights and evaluate the success of their promotion.
The world’s largest anime database by both entries and users, MyAnimeList, will start providing its big data analytics to Japanese companies, informing future business decisions and marketing tactics.
MyAnimeList Co., Ltd. released a press release via PR Times on Feb. 16, 2024, announcing that it has converted the big data from the site of over 18 million overseas users into an easily accessible menu and has already begun exporting this to businesses as a service through a beta version. The data — which includes no personally identifiable information on specific users — can report anime success per country and region, trends in member numbers, scores, and discussions — allowing companies to learn how their marketing is performing. In addition, businesses can discover member overlap between works, allowing for inferences to be made from demographic data about why shows are successful, and more. MyAnimeList adds that it can also conduct online surveys on companies’ behalf and user interviews.
MyAnimeList’s data potential was on display just earlier this week. Journalist Atsuo Nakayama, for the online news outlet President, tracked the members for all 2023 anime before, one month into airing, and at the end of airing three months later. He found that Demon Slayer: Kimetsu no Yaiba‘s growth during and after its premiere lost out to both Oshi no Ko and Hell’s Paradise: Jigokuraku, which stakeholders could use to gain insights and evaluate the success of their promotion.
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