The creator behind McDonald’s viral ‘WcDonald’s’ campaign is returning this fall with a special announcement, adding another layer of excitement to October 2025 as one of the biggest seasons in anime and manga in years. Acky Bright is the imaginative artist who brought the magic of WcDonald’s to life worldwide, and he’s making a comeback next month to unveil his newest major project at NYCC ’25. Ahead of this milestone announcement, CBR had the pleasure of connecting with Bright to preview his dreams for the future and tallying the highlights of his career so far.Bright takes CBR back to where it all started by identifying his biggest early inspirations from Dragon Ball’s beloved Akira Toriyama to Western influences like Disney, Pixar and Hollywood cinema. Looking ahead, Bright divulges his dream collaborations with stylish musicians and his desire to contribute to sports media entertainment. From his work with Marvel and DC to Hasbro and beyond, Bright’s artistry reflects a radical approach to hand-drawn art and live performance that stands out for all the best reasons.You’ve previously credited Akira Toriyama as one of your biggest artistic influences, and although it’s been over a year since his passing, his loss is still felt by millions of fans around the world. How has Toriyama’s influence factored into your creative process over the years, and do you see any specific manga authors carrying on his legacy?
The creator behind McDonald’s viral ‘WcDonald’s’ campaign is returning this fall with a special announcement, adding another layer of excitement to October 2025 as one of the biggest seasons in anime and manga in years. Acky Bright is the imaginative artist who brought the magic of WcDonald’s to life worldwide, and he’s making a comeback next month to unveil his newest major project at NYCC ’25. Ahead of this milestone announcement, CBR had the pleasure of connecting with Bright to preview his dreams for the future and tallying the highlights of his career so far.
Bright takes CBR back to where it all started by identifying his biggest early inspirations from Dragon Ball‘s beloved Akira Toriyama to Western influences like Disney, Pixar and Hollywood cinema. Looking ahead, Bright divulges his dream collaborations with stylish musicians and his desire to contribute to sports media entertainment. From his work with Marvel and DC to Hasbro and beyond, Bright’s artistry reflects a radical approach to hand-drawn art and live performance that stands out for all the best reasons.
You’ve previously credited Akira Toriyama as one of your biggest artistic influences, and although it’s been over a year since his passing, his loss is still felt by millions of fans around the world. How has Toriyama’s influence factored into your creative process over the years, and do you see any specific manga authors carrying on his legacy?
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