It’s no secret that the last decade in comics has seen DC Comics surpass Marvel as the best name in the game, putting out the stories 616 fans want to see. With a wider variety of adventures in print than it’s seen in decades, Earth-0 and its surrounding universes have brought the company to a whole new level of success. This has forced the world of the X-Men and Spider-Man to up its game and rediscover its creative roots.When Stan Lee, Jack Kirby, and Steve Ditko forged the Marvel universe as people know it today, they sold it as a more youthful, energetic, and relevant approach to superheroes than the competition. Over time, DC has been criticized by some, rightly or not, for going too cosmic and forgetting the key human ingredient in the genre. As of 2026, the MU has been humbled on every front by a competitor putting out the very stories they should be.Gradually, bit by bit, fans of the 616 have been forced to acknowledge the reality that, as of 2026, DC Comics firmly has the upper hand, both in sales and quality. While books like Phillip Kennedy Johnson and Nic Klein’s The Incredible Hulk stand out as phenomenal exceptions to the rule, the franchise is in an undeniable slump. Series featuring iconic heroes are routinely reset to new volumes for short-term sales boosts, the company fumbles figures like Doctor Strange and struggles to serve up a unique selling point for new runs. At times, it even seems to almost sabotage opportunities presented by the MCU, killing off or replacing heroes just as their latest movie drops.
It’s no secret that the last decade in comics has seen DC Comics surpass Marvel as the best name in the game, putting out the stories 616 fans want to see. With a wider variety of adventures in print than it’s seen in decades, Earth-0 and its surrounding universes have brought the company to a whole new level of success. This has forced the world of the X-Men and Spider-Man to up its game and rediscover its creative roots.
When Stan Lee, Jack Kirby, and Steve Ditko forged the Marvel universe as people know it today, they sold it as a more youthful, energetic, and relevant approach to superheroes than the competition. Over time, DC has been criticized by some, rightly or not, for going too cosmic and forgetting the key human ingredient in the genre. As of 2026, the MU has been humbled on every front by a competitor putting out the very stories they should be.
Gradually, bit by bit, fans of the 616 have been forced to acknowledge the reality that, as of 2026, DC Comics firmly has the upper hand, both in sales and quality. While books like Phillip Kennedy Johnson and Nic Klein’s The Incredible Hulk stand out as phenomenal exceptions to the rule, the franchise is in an undeniable slump. Series featuring iconic heroes are routinely reset to new volumes for short-term sales boosts, the company fumbles figures like Doctor Strange and struggles to serve up a unique selling point for new runs. At times, it even seems to almost sabotage opportunities presented by the MCU, killing off or replacing heroes just as their latest movie drops.
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