The 2020s have been a fascinating decade for comics so far, especially as DC Comics has surpassed Marvel through bigger creative risks. Between the revival of Vertigo, Elseworlds resurrecting classic tales, and the Absolute line achieving blockbuster sales, 2026 belongs to the Superman publisher. That comes down almost entirely to it being willing to test the limits of its greatest characters like never before.The last fifteen years of DC Comics were plagued with bad creative moves, corporate indecision, and a seemingly never-ending wave of rebrands. Only over the last few years has the company managed to reclaim its status as king of American comics by embracing creativity like never before. As Marvel slumps in sales, they need to look at the moves the competition is making to understand what moves books.As it stands, for better or worse, DC is firmly in a “throw everything at the wall and see what sticks” phase. Across the entire publishing schedule, readers can choose from creator-owned Vertigo stories, Elseworlds reinventions, cheeky comedy books, horror imprints, and the Absolute line. This is, of course, saying nothing of the core universe, which hasn’t felt as rich or dynamic since the Rebirth era. However, even the 2016 relaunch played it safe when it came to storytelling, playing more into a variety of characters than risky directions. Best of all, the publisher has taken a chance on Superman as its flagship hero once again, edging away from too much Batman.
The 2020s have been a fascinating decade for comics so far, especially as DC Comics has surpassed Marvel through bigger creative risks. Between the revival of Vertigo, Elseworlds resurrecting classic tales, and the Absolute line achieving blockbuster sales, 2026 belongs to the Superman publisher. That comes down almost entirely to it being willing to test the limits of its greatest characters like never before.
The last fifteen years of DC Comics were plagued with bad creative moves, corporate indecision, and a seemingly never-ending wave of rebrands. Only over the last few years has the company managed to reclaim its status as king of American comics by embracing creativity like never before. As Marvel slumps in sales, they need to look at the moves the competition is making to understand what moves books.
As it stands, for better or worse, DC is firmly in a “throw everything at the wall and see what sticks” phase. Across the entire publishing schedule, readers can choose from creator-owned Vertigo stories, Elseworlds reinventions, cheeky comedy books, horror imprints, and the Absolute line. This is, of course, saying nothing of the core universe, which hasn’t felt as rich or dynamic since the Rebirth era. However, even the 2016 relaunch played it safe when it came to storytelling, playing more into a variety of characters than risky directions. Best of all, the publisher has taken a chance on Superman as its flagship hero once again, edging away from too much Batman.
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