While Marvel might like to think of itself as the king of modern comics, the last decade has seen DC Comics edge it out, with the Absolute Universe ushering in a new age of success. Recently, one of Marvel’s most respected and successful writers of the 21st century exposed an open secret of an issue plaguing the company. As many would like to pretend otherwise, the call spells bad news ahead for the 616.Marvel claimed its spot as America’s favorite comic book publisher during the 1960s and secured it for decades after the DC Implosion in the ’70s. As a result, the company has become the unquestioned market leader for half a century, regardless of what the sales actually reflect. Just after DC officially reclaimed that top spot, a modern Spider-Man icon has sent a clear message: Marvel is struggling. Now, more than ever, the company needs to learn the lessons of the last decade to get back on track.Slott didn’t just make an ambiguous or vague request to support the series, but stated what many feared was secret Marvel policy. He asked customers to order beyond just the first issue, explaining that if the first few books don’t sell well, his and other runs would be capped at five issues. The slow forcing of series into short-lived arcs and even miniseries is something fans have questioned for years at this point, and the overreliance on blockbuster first issue sales is obvious.
While Marvel might like to think of itself as the king of modern comics, the last decade has seen DC Comics edge it out, with the Absolute Universe ushering in a new age of success. Recently, one of Marvel’s most respected and successful writers of the 21st century exposed an open secret of an issue plaguing the company. As many would like to pretend otherwise, the call spells bad news ahead for the 616.
Marvel claimed its spot as America’s favorite comic book publisher during the 1960s and secured it for decades after the DC Implosion in the ’70s. As a result, the company has become the unquestioned market leader for half a century, regardless of what the sales actually reflect. Just after DC officially reclaimed that top spot, a modern Spider-Man icon has sent a clear message: Marvel is struggling. Now, more than ever, the company needs to learn the lessons of the last decade to get back on track.
Slott didn’t just make an ambiguous or vague request to support the series, but stated what many feared was secret Marvel policy. He asked customers to order beyond just the first issue, explaining that if the first few books don’t sell well, his and other runs would be capped at five issues. The slow forcing of series into short-lived arcs and even miniseries is something fans have questioned for years at this point, and the overreliance on blockbuster first issue sales is obvious.
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