Mattel wasn’t painted in the most flattering light in Greta Gerwig’s Barbie movie, but it wasn’t an issue for the famous toy company.In Barbie, Mattel’s team of executives was depicted when the titular doll (played by Margot Robbie) leaves Barbie Land and arrives at Mattel’s headquarters. She’s shocked to discover that the company’s leadership consists entirely of men, led by an aloof CEO (Will Ferrell). During a recent chat with Semafor, real-life Mattel CEO Ynon Kreiz commented on Barbie’s digs taken at the company, revealing how they didn’t have a problem with it because of the faith they had in Gerwig’s vision.”Embrace self-deprecation. It wasn’t just about bashing Mattel; it was part of this great narrative and interpretation of Barbie’s universe,” Kreiz said. On allowing Gerwig to include the jokes she wanted, Kreiz also explained, “We were very much part of the entire process but we gave Greta full creative freedom because she deserves it. We trusted that she would turn it into something that resonates with people.”Related: Barbie Director Greta Gerwig Fought to Keep Ryan Gosling’s ‘I’m Just Ken’ Scene
Mattel wasn’t painted in the most flattering light in Greta Gerwig’s Barbie movie, but it wasn’t an issue for the famous toy company.
In Barbie, Mattel’s team of executives was depicted when the titular doll (played by Margot Robbie) leaves Barbie Land and arrives at Mattel’s headquarters. She’s shocked to discover that the company’s leadership consists entirely of men, led by an aloof CEO (Will Ferrell). During a recent chat with Semafor, real-life Mattel CEO Ynon Kreiz commented on Barbie‘s digs taken at the company, revealing how they didn’t have a problem with it because of the faith they had in Gerwig’s vision.
“Embrace self-deprecation. It wasn’t just about bashing Mattel; it was part of this great narrative and interpretation of Barbie’s universe,” Kreiz said. On allowing Gerwig to include the jokes she wanted, Kreiz also explained, “We were very much part of the entire process but we gave Greta full creative freedom because she deserves it. We trusted that she would turn it into something that resonates with people.”
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