The Marvel Horror Arc That Almost Destroyed a Franchise

The Marvel Ultimate Universe has been revived and shifted in the contemporary publishing space, but that original Ultimate timeline ran from its launch in 2000 to 2015. There will likely never be another alternative universe quite like it, with a huge portion of Marvel’s resources put into making sure it was a success. For a time, it seemed as if The Ultimate Universe might even be one of the most popular runs that Marvel had ever produced, with a different take on many of its most famous characters forcing fans to reconsider major storylines.There are a couple of moments that can be pinpointed when it comes to the eventual destruction of the Ultimate Universe, though, with Ultimate End in 2015. However, for a time, it looked as if the Ultimate Universe was headed to absolute disaster far earlier than Marvel would have hoped. That’s because a single storyline not only destabilized everything readers knew about this world, but also threatened to completely shift the Ultimate Universe’s reputation moving forward. This story is still infamous today.Earth-1610 received the Ultimatum storyline, written by Jeph Loeb with art from David Finch. The idea was to create somewhat of an overhaul for the universe, as it had become so bloated with continuity as wide-reaching as that of Earth-616. The premise, thus, was a simple one. With the deaths of the Scarlet Witch and Quicksilver, Magento vows to destroy the universe and uses his abilities to begin radically shifting the magnetic poles. The result was a huge tidal wave that wiped out millions, leaving many of Marvel’s most prominent heroes dead or facing utter despair.

The Marvel Ultimate Universe has been revived and shifted in the contemporary publishing space, but that original Ultimate timeline ran from its launch in 2000 to 2015. There will likely never be another alternative universe quite like it, with a huge portion of Marvel’s resources put into making sure it was a success. For a time, it seemed as if The Ultimate Universe might even be one of the most popular runs that Marvel had ever produced, with a different take on many of its most famous characters forcing fans to reconsider major storylines.

There are a couple of moments that can be pinpointed when it comes to the eventual destruction of the Ultimate Universe, though, with Ultimate End in 2015. However, for a time, it looked as if the Ultimate Universe was headed to absolute disaster far earlier than Marvel would have hoped. That’s because a single storyline not only destabilized everything readers knew about this world, but also threatened to completely shift the Ultimate Universe’s reputation moving forward. This story is still infamous today.

Earth-1610 received the Ultimatum storyline, written by Jeph Loeb with art from David Finch. The idea was to create somewhat of an overhaul for the universe, as it had become so bloated with continuity as wide-reaching as that of Earth-616. The premise, thus, was a simple one. With the deaths of the Scarlet Witch and Quicksilver, Magento vows to destroy the universe and uses his abilities to begin radically shifting the magnetic poles. The result was a huge tidal wave that wiped out millions, leaving many of Marvel’s most prominent heroes dead or facing utter despair.

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